Keyword Specific Ranking with Internal Linking

by James Hay January 28th, 2011 

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Assuming you’ve already got a fair amount of content, here's how to increase the rank strength for your chosen keywords without the need to re-write your website code or site architecture. If you’re just starting your new website take note to save yourself redoing it in the future.

The idea is to allow search engine spiders to flow freely through your site using a keyword (and variants of that keyword) as the anchor text to direct the spiders to a chosen landing page.

Example: if I am trying to rank highly for the keyword “Top Twitter Users” I will create an article on the Top 10 Twitter Users. I will then find which of my existing pages I can link to my new article from and place a hyperlink on those pages using the anchor text Top 10 Twitter Tips (and variations of that).

Choose Your Keyword

The first thing to do is pick your keyword and 2-3 variations of that keyword.

Google AdWords Keyword Tool is a great site to help you determine how many searches a specific keyword gets and provides you with variations of that keyword.

With this tool you can also find out how much competition your keyword has and what the search trend is like (i.e. Are more people searching for that keyword than 6 months ago?)

Pick Your Landing Page

Select which page you want to target to be found when people are searching for your keywords.

Choose your best article on the subject and not your homepage.

If you don't have one invest some time in writing a great article on the subject that people will be interested in reading and is relevant to their search.

How much content do you have?

Determine how much content your website has for your chosen keyword.

This is straight forward to do: in the Google search box type [site:yourwebsite.com keyword] (remove the brackets when doing this).

Make a list of the top 10-20 results (URL’s) that are returned.

Start Linking

Now add a link from each of the pages that were returned for your search.

Mix up the anchor text a little as well. Use variations.

James Hay

James Hay is the Social Media Coordinator at Fasthosts Internet Ltd and the main contributor to Fasthosts new blog which provides advice on everything from B2B Marketing to Social Networking.

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4 Responses to “Keyword Specific Ranking with Internal Linking”

  1. [...] Keyword Specific Ranking with Internal Linking, Search Engine People [...]

  2. Karen says:

    Great article James – I love it when I read articles that are straight to the point. This is how I see internal linking in a nutshell! The only thing that I would say is you could probably go a bit further and your list of 20 or so sites that Google finds reasonably relevant for your search query you're going for – you could add a few more references to the keyword here and there on the pages if you wanted to enhance that a little. So when you're pointing it back to your main article you might be able to pass a little more kudos along?

  3. Paul Scott says:

    Thanks as i had never realised i could search google like that. Knew about Site XXXX.COM for seeing amount of indexed pages but had not realised i could do it with keyword at the end. I am assumimg by doing that i might be able to divert the google search terms to an inner page rather than the homepage of a keyword i am thinking of targetting and that currently has the homepage as the landing page in google search?

  4. [...] your own website. I mentioned it the other day, but there's a good guide to how to do it in Keyword Specific Ranking with Internal Linking on Search Engine People. The basic sequence is this: choose a search term you want to rank well [...]