"Recent research in the science of decision-making has shown that too much information can lead to people making objectively poorer choices, choices they later regret.

The research has shown that an unconscious system guides many of our decisions, and that it can be sidelined by too much information.

It also shows that the incubation of ideas needed for true creativity [...] becomes increasingly difficult when information just keeps pouring in."

-- "Are You Smothering Your Brains True Genius?",  Susan Reynolds

1. Business: Research. Decide.

Following 80+ SEO blogs may keep you in the loop but it's not the same as being informed.

When you need to figure out something, go to your trusted sources. Research. Finish. Percolate the information. Decide.

Devour information by pulling it in when needed versus consuming information because it was served to you.

2. Design: Single Focus


Present one product, clearly.

Sell it.

3. Writing: One Idea

Make what you write matter. Stick to one idea per post.

4. Editing: Cut

Be brief.

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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2 Responses to “4 Practical Tips That Increase Quality & Creativity (While Doing Less…)”

  1. Ross says:

    Well that was a quick read! Number one is so me, i I go through bouts of devouring Evey blog I can, but need to remind myself that as long as I browse my news aggregators and hit the stuff that ally wows me, I'll be OK. After all, if an SEO expert is creating the content, I should be able to find it when I need it, right? Thanks.

    • Ruud Hein says:

      Thanks for the comment, Ross.

      Scrunching on content is something we all do at times, I guess. Feels like we do stuff — without really doing anything 😉

      thanks for the "quick read" compliment, by the way.