While it is easy to get caught up in the idea that it is important to reach as many people as possible with advertising efforts, marketers who really know their stuff will tell you that focusing on the people most likely to appreciate your offerings is the real key to success. Whether you're a hyperlocal blogger focusing on news, views and events in a small area or you are a businessperson who needs to engage with your neighbors, local marketing is often the way to go.
If there is nothing new under the sun, how is a blogger to achieve success in marketing products and services to a jaded, spam-wary audience? Check out these five local blogging ideas to supercharge your local marketing efforts:
1. Review Local Products and Services
A sure way to produce content that your local readers will both enjoy and find useful is to patronize local businesses and then review them honestly. Whether you focus on restaurants, nearby services or local stores and product producers, you'll be able to rank well with Google and company for the very narrow terms that you're targeting while also giving your readers useful information with which to make decisions.
It's also worth noting that, with just a little notoriety in your local circles, businesses are typically happy to have their offerings talked about online, even providing you with freebies in order to give you the freedom to report your findings. Make yourself known to local business owners and always be fair with your opinions, keeping them on your side and ensuring that you're never at a loss for a topic!
Example: Jersey Bites
2. Let Your Area Shine
Every town, city and neighborhood on Earth has beautiful scenery to show off and you can take advantage of this by inspiring some hometown pride via multimedia presentations that give your area the shine it deserves! Whether you use photo galleries to show off heritage properties and local gardens or you turn to videos to highlight the more unique and interesting aspects of your region, your local visitors are sure to appreciate the resulting web content for its unique perspective on people and places that they're familiar with.
Example: Newark USA
3. Explore Local History
No matter where you live, you can be sure that your local area has a long, deep and highly fascinating history. Most people have an interest in the people and events that have come before them, shaping both the landscape and their lifestyles, and this presents a unique opportunity to offer something especially worthwhile on your blog.
Do your own research and focus on noteworthy areas of your region's history, giving your readers something fresh to read and keeping them interested with the tidbits of information that shine through as being truly hyperlocally important.
Example: Toronto Before
4. Identify Local People of Interest
Everybody loves a good human interest story, but never so much as when the person is known to them. Use your blogging abilities and local audience to spur you towards local people of interest, detailing their lives and interesting exploits for your readers in a way that inspires emotion and pride, allowing you to win over the hearts of minds of your prospective audience while you're at it.
Example: I Live in Dallas
5. Traffic Jam
One activity that the vast majority of your readers will have in common is driving local roads and this presents an area where news and updates are often most coveted by local readers. Whether you offer commuters updates on road work and closures or you help them to stay ahead of the game where rush hour traffic and potential gridlock is concerned, this valuable service will make you an instant hit with readers and social media users alike, helping you to establish your name in the community as a voice worth hearing.
Example: West Seattle Blog
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