Simple Steps To Improve Local Search Marketing

by Brian Farrell November 25th, 2011 


As a local business owner, you've probably felt the impact of consumer portals, review websites and deal of the day platforms. And with so many choices, managing your presence online is challenging. You've probably built a website and created a local profile, but you're still not bringing in enough profitable customers. What's more, customers move away, die or just stop buying.

You've got to maximize local search to replace these lost customers with new ones.

Follow these simple steps to improve your placement on local search:

First, log in to your Google Places account and triple-check your listing's information for accuracy. Scan for inconsistencies. The name of your business should match the legal name of your business, the address should maintain ironclad consistency with your phone company listings.

Second, snap a few photographs of the outside and inside of your location, and then upload into your Google Places account.

Third, search Blumenthal's category tool, and return to your Google Places account, listing your business in as many relevant categories as possible.

Finally, visit your website. Look in the footer or bottom section. If you don't have your business name, address and phone number here, edit the page to include it, or fire off an email to your Webmaster to get this done.

As a bonus, head over to infogroup's Express Update and claim and update your free business listing. This portal powers a significant number of other local search engines, so if the data's right here, you stand a good chance of it being propagated across local search.

Follow these steps and you'll be well on your way to success with local search.

Also read:

Brian Farrell

Brian Farrell is sales leader, author and social seller. He's also the founder of FIND the CLIENT - a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations.


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2 Responses to “Simple Steps To Improve Local Search Marketing”

  1. James Hussey says:

    Brian – excellent concise tips on local SEO, you crushed it! I'm finding myself counseling my business owner friends about this stuff constantly. You nailed pretty much my whole spiel (only I didn't know of a couple of your key tools there!).

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