Comments on: Measure Social Media Lifetime Sales ROI

By: Susan Hanshaw

Susan Hanshaw — Mon, 26 Jul 2010 17:02:35 +0000

Glad to hear you found the post helpful. Stay tuned for more.

By: Unfiled Tax Returns

Unfiled Tax Returns — Fri, 23 Jul 2010 14:58:28 +0000

Good subject. We're using a lot of social media, facebook, twitter, youtube and are trying to measure it's impact and usefulness. This will help. Thanks. .-= Unfiled Tax Returns recently posted: Questions and Answers about the HIRE Act of 2010 =-.

By: Susan Hanshaw

Susan Hanshaw — Mon, 19 Jul 2010 21:03:58 +0000

L.A., We've seen social media be very effective in lead generation and maintaining strong relationships with customers. Your point about the newness of the channel is definitely an issue, and one with implications that most brands haven't sunk their teeth into. The newness of social media requires that we all learn new techniques and strategies that will produce good results. Many brands have yet to make this commitment. .-= Susan Hanshaw recently posted: How to Measure Social Media Lifetime Sales ROI =-.

By: Susan Hanshaw

Susan Hanshaw — Mon, 19 Jul 2010 17:00:45 +0000

Thanks for the comments. Ric, the example you provided would not mean the data is screwy, rather that investing heavily in social media is not right for the target. I totally agree with your suggestion that brands look at who is engaging. The data is there; it is simply a matter of making the effort to capture it. .-= Susan Hanshaw recently posted: How to Measure Social Media Lifetime Sales ROI =-.

By: Leather Armchair

Leather Armchair — Sat, 17 Jul 2010 15:44:26 +0000

Personally I remain skeptical of social media – perhaps it's because it's new and I'm a conservative kind of girl, but I just can't seem to get to grips with it. The expenditure in both time and effort doesn't seem to justify the end results (if any), and so I stick to bread and butter SEO and PPC.

By: Vaibhav Deshpande

Vaibhav Deshpande — Fri, 16 Jul 2010 09:05:12 +0000

FB is the boss !! i waiting to see the day , when someone else beats fb !! hehe

By: Ric Dragon

Ric Dragon — Thu, 15 Jul 2010 21:49:05 +0000

VERY Interesting way of looking at the SM/ROI issue. Of course, the data could be screwy. For instance, if you're selling iPads, its likely that more of your customers embrace social media to bein with. If you sell Luddite Handbooks, the obverse. (extreme examples for illustration purposes).

IF you could not only identify which customers were, say, on Facebook, but were engaged with your company page on FB, THAT would probably tell you something.

So, the details are murky; but I think it is an interesting approach. Kudos.