Comments on: Microsoft adCenter - Where’s The Revenue? http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html Canada's Search and Social Media Authority Fri, 16 May 2008 03:27:46 +0000 http://wordpress.org/?v=2.2.3 By: The Doug http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1345 The Doug Sun, 30 Mar 2008 21:28:51 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1345 I'd love to see it too, Marcus941. I'd like to see some evening out across the playing fields. I also think that you're right, and it may be performance in some niches and not so much in others, but interestingly I find that the interface is a little easier than that of Yahoo! (where there are completely different reporting issues I may use for a future blog post, ha ha) I’d love to see it too, Marcus941. I’d like to see some evening out across the playing fields. I also think that you’re right, and it may be performance in some niches and not so much in others, but interestingly I find that the interface is a little easier than that of Yahoo! (where there are completely different reporting issues I may use for a future blog post, ha ha)

]]> By: The Doug http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1340 The Doug Sun, 30 Mar 2008 21:25:16 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1340 Hi Malte Landwehr! Well, as I mentioned, we do great with the click throughs on MSN and the conversions are also generally better, especially in b2c accounts, (based on percentages at least if not volume), so from our perspective, it's not a wasted spend, particularly at the outlandishly low click costs, but its just plain no good to not have the numbers to report back with. Hi Malte Landwehr! Well, as I mentioned, we do great with the click throughs on MSN and the conversions are also generally better, especially in b2c accounts, (based on percentages at least if not volume), so from our perspective, it’s not a wasted spend, particularly at the outlandishly low click costs, but its just plain no good to not have the numbers to report back with.

]]> By: The Doug http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1342 The Doug Sun, 30 Mar 2008 21:21:04 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1342 Hey howtoflow. Yes, it is pretty messed up, but I won't give up on them. I know that if THEY know how much it is wanted that they'll put it in. They DO need to work on it pronto, and as I mentioned, we need more people to speak out and request it. As for not following through, if you do ads in Yahoo, then you would probably do close to the same in Microsoft adCenter, depending on your niches. Hey howtoflow. Yes, it is pretty messed up, but I won’t give up on them. I know that if THEY know how much it is wanted that they’ll put it in. They DO need to work on it pronto, and as I mentioned, we need more people to speak out and request it. As for not following through, if you do ads in Yahoo, then you would probably do close to the same in Microsoft adCenter, depending on your niches.

]]> By: markus941 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1341 markus941 Sun, 30 Mar 2008 20:45:37 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1341 I keep hearing how Adcenter has better conversion, but I haven't seen a significant difference in many of the niches we're in. AdCenter's inferior interface, errors, ad approval lags, lack of revenue reporting, and much much smaller search volume makes me think they won't catch up to Adwords anytime soon. I hope they do improve and get more market share - someone needs to challenge the big G in a more significant way. I keep hearing how Adcenter has better conversion, but I haven’t seen a significant difference in many of the niches we’re in. AdCenter’s inferior interface, errors, ad approval lags, lack of revenue reporting, and much much smaller search volume makes me think they won’t catch up to Adwords anytime soon.

I hope they do improve and get more market share - someone needs to challenge the big G in a more significant way.

]]> By: Malte Landwehr http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1344 Malte Landwehr Sun, 30 Mar 2008 20:01:55 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1344 Maybe they don't want you to see how much money you wasted on them? Maybe they don’t want you to see how much money you wasted on them?

]]> By: howtoflow http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1343 howtoflow Sun, 30 Mar 2008 18:01:55 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1343 Wow that is pretty messed up. I signed up for Microsoft ads but never followed through and now I am glad. They need to work on this pronto. Wow that is pretty messed up. I signed up for Microsoft ads but never followed through and now I am glad. They need to work on this pronto.

]]> By: TechWeb Media | Microsoft adCenter - Where’s The Revenue? http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1337 TechWeb Media | Microsoft adCenter - Where’s The Revenue? Fri, 28 Mar 2008 20:26:07 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1337 [...] http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html - check this out. Like this post? Share it! [...] […] http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html - check this out. Like this post? Share it! […]

]]> By: The Doug http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1338 The Doug Fri, 28 Mar 2008 19:26:20 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1338 Dave, I can't agree with you more. There might not be the volume of Google however it seems that the people who click through the ads on MSN are serious about what they are after. Click through rates and conversion rates are outstanding as a rule, and if Microsoft does what is needed AND manages to gain market share, that could spell some trouble for Google. Dave, I can’t agree with you more. There might not be the volume of Google however it seems that the people who click through the ads on MSN are serious about what they are after. Click through rates and conversion rates are outstanding as a rule, and if Microsoft does what is needed AND manages to gain market share, that could spell some trouble for Google.

]]> By: Dave http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1339 Dave Fri, 28 Mar 2008 18:38:08 +0000 http://www.searchenginepeople.com/blog/microsoft-adcenter-wheres-the-revenue.html#comment-1339 Totally agree with you on this one, in fact its quite amazing how MSN Ad Center doesn't include sales value and revenue. I have heard great things about MSN and how the conversions are much better than Google and Yahoo, would you agree Doug? Totally agree with you on this one, in fact its quite amazing how MSN Ad Center doesn’t include sales value and revenue. I have heard great things about MSN and how the conversions are much better than Google and Yahoo, would you agree Doug?

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