version Francaise

Redundancy applies not just to your computer setup.
It applies to how you process information, store knowledge, work your SEO and run your or “your” company.
And that approach leads to creative professionalism.

My mom would drive me crazy taking my cup of lemonade — mug of coffee later on — and putting it just a tad farther away from the edge of the table: better safe than sorry.

Mom is the kind of superhero who sees a good discount deal and gets three: better safe than sorry.

Better safe than sorry, I learned at a young age, comes in preemptive action and redundancy.

The Cloud & Everything Else WILL Fail

We know you can’t rely 100% on “the cloud”; at any moment your access to your email can not just be denied – those very emails themselves can disappear *snap* just like that.

In both cases that IMAP connection has to have been setup before. Those emails have to be living on a local drive too. And yes, that local drive has to have been backed up.

While you’re at it, why not install another freebie email application and download your email there too? Or maybe you prefer to setup multiple accounts in your email program and drag & drop copy emails to another storage in the cloud point: works too.

Creative Redundancy

I’ve dedicated too many bits of data to too many programs over the years to rely on any single one anymore. It’s not just that software can get outdated, it’s that each piece of virtual equipment brings its own strengths.

Tagged bookmarks in Del.icio.us Delicious can be sliced and diced in so many ways but Google Bookmarks were always full text searchable. Yahoo can store a permanent copy of the page as it was when you bookmarked it for up to 5000 bookmarks.

I can quickly lookup snippets of code or attribute quotes to the right person by doing a quick search in Evernote but wandering through that same information in the interconnected world of Personal Brain shows me links and possibilities I hadn’t been aware of.

The fact that I grab information and take a few extra seconds to store it not just once but two or three times means I have data safety, yes. But better yet, it means I get to use specific pieces of data in the software where it is best represented at that time. Heck, sometimes it’s just fun to use another piece of software than the one you’ve used all last of last week!

Redundant SEO

It’s what Jeff Quipp refers to as the “mutual fund” approach to SEO. Others call it not putting all your eggs in one basket.

In either case: don’t rely on one technique. Don’t rely on one approach. For any client, don’t rely on one this or one that.

“Backup” your SEO efforts with other approaches; some short term, some long term.

Redundancy in the company

Whether it’s your company or “your” company, you are the one responsible for its health.

You can’t rely on one client that brings the majority of the revenue. You need more.

You also can’t rely on one type or one category of client. With the economic US misery now crossing the ocean, Britain is seeing a sudden end to a 17 year building boom. If you'd only “do” construction company SEO, you would be about to fail.

Only going for the big guys? Or only the small ones? You need redundancy. Mix and match: repeat.

What’s your take? Too much of a good thing? And how does specialization tie into redundancy?

Images courtesy of davidsilver, Marxchivist and ragesoss.

version Francaise