Monetizing YouTube

by The Guy October 26th, 2007 

So Google blew past it's numbers last week but it seems it still may have a ways to go in monetizing YouTube.

Not so, for Simon Cowell. Yes, that Simon Cowell of American Idol fame.

For those of you who may not know, Cowell is also one of the judges on the UK series Britain's Got Talent.

Enter Paul Potts. Paul who? Paul Potts. Think Pavarotti. Think phone salesman steps up to microphone, blows audience away with Turandot's Nessum Dorma, winds up with an instant career faster than you can pour boiling water into a coffee cup and over 40 Million YouTube views. No, seriously, 40 Million YouTube views.

Those 40 million YouTube views catapulted his debut CD into Number 1 in the UK, with a #2 debut in Canada.

Not bad.

And all very interesting.

But the really interesting part is that YouTube has become an intrinsic part of the marketing campaign, not only for it's viral component as is its nature, but also as a selling proposition.

To wit, the television commercial launching the album promotes Paul Potts as the phenom who won "Britain's Got Talent", slightly more intriguing however, for those of us who don't get British TV, it also promotes Paul Potts as the man with over 30 million YouTube views.

Paul Potts is, of course, managed by Simon Cowell, who signed him on hearing him sing.

All in a day's marketing work.

Have a good one.

~The (SEP) Guy

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One Response to “Monetizing YouTube”

  1. Joe says:

    What an amazing singer! I cried the first time I watched the Paul Potts video, thanks for the article! Paul Potts shows how you can be successful chasing your dreams, once again it has been proven. He is now a world wide star, even has many fan sites, and he has only been know for a few months! http://www.paulpottsopera.org

    Joe