Its true! The image below is a link to a web site! Its not to be clicked on though … its an offline link that needs to be photographed from a mobile device to be activated. In this case, it may reside on a billboard, a poster on a telephone pole, an ad in a men’s washroom, or a tile on a train station floor. But make no mistake … it is a link to a website!
The image(s) and associated software is produced by ShotCode. The image (each is unique) is really just a visual barcode of a website address … a link. The link is activated on mobile devices such as PDAs and mobile phones, that have the required software installed. Once installed, all you need do is take a picture of the image with your mobile device, the software translates the image into a web address, and then launches your mobile browser to the url specified in the image.
Just imagine … seeing the image on the side of a bus shelter, snapping a picture of it, and being delivered to a web page that tells you your bus is only 2 stops away. Its tremendous. Some companies are likely to start embedding these into their products. Perhaps municipalities will start selling sidewalk advertising. Guided tours can now be directed via the web. The applications are endless …. its genius really!
So, why am I, a search/social marketer talking about ShotCode? Because, its an opportunity. Our jobs as search/social marketers is to drive business for clients through their web sites … and this opportunity seems like a virtually untapped door into many businesses. Of course, its only an opportunity if people start loading the software to their mobile devices. So start downloading.
Edit: apparently the team at SEOmoz posted about a similar technology about a month ago called QR codes here. Its a good read, and goes into much more depth.
As posted in Social Media, SEO, News, Mobile Search.
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October 29th, 2007 at 8:05 am
That’s awesome.
I’m filling out a request form for 200,000 coasters with URL print right now
October 29th, 2007 at 9:38 am
Interesting that it would be designed like a bulls-eye. These could go on business cards, too I suppose. Is there a size specification for what will work and what won’t?
October 29th, 2007 at 12:25 pm
Of course, uptake by other companies is key to the success of something like this, but it’s an intriguing idea.
The downside is the software requirement, but that’s an inevitability.
Excellent idea, though…
October 29th, 2007 at 6:26 pm
@ Wiep … great idea! Imagine beer companies giving such coaster to bars, to try to convince patrons to try their beers, participate in a contest, join in a trivia challenge, etc.
@ Linda … absolutely. In fact, business cards could realistically take a different form now.
@ Wayne - you’re spot on … uptake is the key.
October 30th, 2007 at 1:37 am
Wow! I already see SEOs teaming up with street artists…
October 30th, 2007 at 7:39 am
@ Tad … think StuntDubl will put that on his job board?
October 30th, 2007 at 8:17 am
This is interesting as well: http://www.evryx.com/evryx/demo.html (from the SEOmoz post’s comments)
Links based on pictures only. Shoot a picture of a car and get redirected to the web page of that exact model. Awesome.
October 30th, 2007 at 8:34 pm
@ Wiep … great find! The potential applications, and evolution of applications is nothing short of mind boggling.
October 31st, 2007 at 11:39 am
Yeah, I bet. Nokia is doing something similar but with RFID btw.
November 1st, 2007 at 1:21 pm
Sprint is doing something similar where the barcodes look more like crossword puzzles. They loaned our university a batch of the accompanying phones this summer and our orientation team had students use them on a scavenger hunt. It looked pretty cool. Of course seeing the differences in the barcodes I expect we’re going into yet another betamax vs. VHS situation, in which the different versions compete for buy-in.
November 3rd, 2007 at 11:14 am
Good point Heidi! I also imagine companies will want the codes to resemble their logos where possible too. That would certianly be a leg up to someone in the space.
January 19th, 2008 at 5:30 am
It’s a very attractive idea.
However, why not simply put on your web address. Take a picture of it then text recognition can either store the address for you on the phone or send you to the site?
That means people without mobile phones can jot it down. Or if they go past in their car too quickly they can at least try and decipher the smeared image of the web site address.