Andrew Goodman, of and Page Zero Media, and I are if not friends, well, at least peers with a mutual and healthy respect for each other both knowing exactly how long the other has been at this Search (whether paid or otherwise) stuff in this country. Over the years we've lunched, coffee'd and conferenced together.

And always, one theme has come up. When and why did Canada miss the boat when it comes to search and the Internet?

Coincidentally, Andrews post of today "When Registering Domains, Think Big", he states:

Personally, I have a real problem with the .ca.

It reinforces the tendency of Canadian businesses to think "provincially." Much of the time, you are in a global and definitely a North American market, even if you didn't realize it yet.

A variation on a theme no doubt, but one that imparts the sentiment that Canada is not a serious contender in this game on a global stage.

And then, this PM, a headline from the vaunted Toronto Star, Canada's largest-circulation newspaper - "Torstar cutting 160 jobs". Among them?

The entire Internet production staff!

Way to have an eye towards the future, guys! Love that deep and profound sense of commitment!


Have a good one.

~The (SEP) Guy

PS - Page Zero Media, Andrew Goodman, et al are putting on a PPC Advertising seminar on May 15 in Toronto. Details can be found here.