Old School Marketing with Twitter

by Rick LaPoint January 31st, 2011 

new-dawn

Twitter has become my second single source of traffic, behind Google. I don't spend much time with it, but the time I do spend is productive, and a valid investment of resources.

Twitter is still growing as many Old School marketers are coming on board. Since a number of them are following me, I have watched as they demonstrate a bit of hesitation about how to get the most from their activities.

We hear a lot about Social Media changing the way Marketing works.

"It's All Different Now."

But is it really?

Common Sense Tech

Here are a few simple methods I use, based on common sense rules that I learned way before Twitter ever fluttered into the landscape.

  • Make a Custom Twitter Background. This is your Twitter flier/brochure, and shows you are serious and experienced"both of which add an aura of Trust. No one is going to trust a newbie. But when you start you have no followers"so you are a newbie to the Twitter world. It's important to show that you understand the game, and present yourself in a professional manner. If you are a knowledgeable professional, and look like it, you will easily attract both your peers and those who want to learn from you.
  • Start your Twitter Network by Commenting on Blogs. Blog Commenting gets you noticed and allows you to meet and interact with some of the players. Then when you follow these same players on Twitter, they are much more likely to follow you back.
  • Capture the Attention of Leaders. Find them, follow them. Go to their websites and Tweet their content. Comment on their blog. Post their Twitter names to #FF and #FollowFriday. In other words, get their attention in a positive way so they will follow you back. But don't pester them. Those Leaders who are truly active on Twitter will notice, and may check your website. I have built some friendships this way.
  • Make Friends with Social Butterflies. The Butterflies know everyone worth knowing, and will recommend and introduce you if they like and respect you. Tweet their content, and thank them when they Tweet yours in return. Interact and engage, but keep Direct Message use to a bare minimum unless they approach you that way first. Keep your interaction out in the open by using their @TwitterName.
  • Don't Follow Everyone Back. When someone new follows me, I always check their website. I read a page of their Tweets. If they have a site that shows they mean business, and it's not a mini/spam type of site, but fully dimensional, I will follow them back. Who you follow is a reflection on you. Depending on your niche, not every follower has a website, but they may be a knowledgeable, experienced Tweeter with a nice follower base. As long as they are serious, I will follow back.
  • Don't Fret about Numbers. Twitter is not about how many followers you have. Most followers don't really pay much attention to you anyway. Focus on those who will actively interact with you and Tweet your content to their own followers. Work to expand this core following by engaging one-on-one to build your network of personal contacts.
  • Rinse and Repeat :-)

New Kids at the Old School

These techniques are simple adaptations of what successful marketers and salespeople have always done. But instead of a drink in one hand and a business card in the other, we now use a mouse and a keyboard.

Although Dale Carnegie published, How to Win Friends and Influence People, way back in 1937, it's an excellent guide for using Twitter today, because people will always be people, and human nature never changes.

It may be the New Dawn, but it's still that same old familiar Sun.

Rick LaPoint

RickLaPoint has years of experience with Inside and Outside Sales & Marketing. He has developed software products with C++ for anticipating turning points for stocks, forex, and futures, and has given many live presentations teaching technical analysis skills. For more of Rick's Online Business Ideas visit his website.

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7 Responses to “Old School Marketing with Twitter”

  1. Rick,

    This is a pretty simple plan. I doesn't have to be hard. I had not thought of it before but some of my best contacts have been the"Social Butterflys".

    I have done something that works with the big names I want to attract. I copy a quote from their blog post and tweet it with the link. It works well.

    Thanks Rick

  2. Rick LaPoint says:

    Hi Sheila,

    I agree, it is pretty simple. When I first took a look at Twitter, I was a bit confused about all the fuss, because it's really just another form of old-fashioned chat room.

    Although making friends with the Butterflies is a strategy, it really comes natural to a lot of people. That's what makes it work so well for them.

    My first encounter with you was when you retweeted an article of mine, and quoted a line from it. You definitely stood out by proving you actually read the thing :-) Your method is obviously effective.

    I had no choice but to chuckle, and then I promptly followed you.

    It really is that personal interaction that makes it all work, and makes it all worthwhile. I have been making wonderful new friends in an ever expanding community.

    Thank you so much for stopping by to comment!

    Rick

  3. Hi Rick

    Social butterflies eh lol I like Sheila's approach. Hadn't thought of that but must try it :-) Like you, I don't know what all the fuss is about. Treat people respectfully, don't spam and interact with your followers.

    It must be simple cos I can manage it ;-) Like you, I get steady stream of traffic from Twitter and I know that's how a lot of my followers come visit when a new post is tweeted too.

    I don't follow back automatically. I always check person't site before I do and I unfollow those who spam. I also don't like it when I see someone who decides to follow me then automatically has me follow them back without me okaying it! They get unfollowed.

    Also I don't expect those I follow to automatically follow me. I follow a lot of people to learn from them. If thy follow back that's great but not something I am dependent on.

    And numbers aren't something I am chasing. My followers and following are going up slowly but steadily. Rather quality than quantity any day :-)

    Patricia Perth Australia

  4. Rick LaPoint says:

    Hi Patricia,

    I'm not sure what they might call the social butterflies nowadays, but that is something I learned way back in Jr. High school. Among the "Popular Kids" there was always one who was more open to those outside the Click, provided the outsiders could show some sort of "worthiness."

    I'm a lot older now, and nothing has changed!

    It's obvious that many of those who follow me probably don't even know what I do. If I don't follow back, they are gone again within a few days. They just want me to follow back. I'm nothing more than a trophy to them.

    I feel so used :-)

    Yesterday I was followed by a figure skater who plays the harp, and has 50,000 followers, and who in turn was following 50,000. Their Bio is in Japanese, so I had to Google translate it.

    I tweet about business, so I didn't follow back.

    One of my early followers is a dog, who tweets about chewing his master's shoes and chasing that cute little poodle next door.

    I don't follow him, either. Although he is probably more interesting than some of the people I DO follow, so maybe I'm being too restrictive.

    I may have this twitter thing all wrong and should be chasing my own 50,000 Trophies. I could brag about *the Number* and hang my shingle as a Social Media Guru.

    But like you, I'm much more interested in the personal interaction with a wonderful group of friends. Besides being a lot more fun, the business results are a lot more productive.

    Thanks for stopping by and taking the time to comment!

    Rick

  5. [...] Old School Marketing with Twitter (searchenginepeople.com) [...]

  6. Hi Rick,
    Social butterflies are the ones to know. Malcolm Gladwell calls them hubs. I have noticed that many successful internet marketing people do apparently follow everybody that follows them. Are they paying a price (from a business perspective) for this strategy?
    Riley

  7. Rick LaPoint says:

    Hi Riley,

    If they are that successful, maybe we should emulate them.

    I get Followed by Big Names with a Gazillian Followers, all of whom they follow.

    The idea is that if you Follow-back, they won't drop you. And if you are following them, you may end up buying something one day.

    Obviously, these people have no idea who I am, and they never interact with me.

    So my own "Numbers" are growing, but I keep a short list of those who I actually watch and interact with.

    Thank you for your comment.

    Rick