Comments on: One Simple Step to Increase Online Video Exposure by 5760%

By: Scott

Scott — Thu, 26 Nov 2009 16:49:30 +0000

I wouldn't think videos were so "unpopular" – the numbers you have used really surprised me.
Great article.

By: PowerPoint Templates

PowerPoint Templates — Tue, 17 Nov 2009 12:16:46 +0000

I was expecting an "epiphany" from the title, didn't realize you were simply going to suggest adding a transcript…. I guess it is that simple.

By: sticker printing

sticker printing — Fri, 13 Nov 2009 23:03:58 +0000

It is also valid that people can get access much faster to whole of the information via text based pages instead of waiting for the video first to load up and then see whats inside. Don't you think?

By: Ruud Hein

Ruud Hein — Thu, 12 Nov 2009 15:52:39 +0000

Those are valid insights, Jack. My gut feeling is that, no, people browse more text pages because it's text. On-page text is the fastest consumable expansive content carrier. This 20 minute TED Talk, one of my favorites, can be shown on this one page. Mind you, I don't want to argue do one instead of the other; I suggest to combine the two.

By: Jack Adams

Jack Adams — Thu, 12 Nov 2009 09:33:31 +0000

5,760%? I think you mean 5,660%

Nice absolute comparison, but is it relative? Have you considered that users browse more text pages than videos *because* there are more text pages than videos? Especially in search it seems, you've got Sage Lewis and Whitebored Friday (not a misspell) facing up to 100s of text posts per day!

By: matt lambert

matt lambert — Wed, 11 Nov 2009 19:04:06 +0000

Very true

I'd venture that anything that is 'real time' is going to suffer in the face of 'written down' and 'search'.

Its about automation isn't it? The ability to write down your best stuff and have it available 24/7 to people who are specifically interested in what you have to say….that makes economic sense.

However, on one page, a customer video improved conversions by about 50%… so, salt and pepper for my hat please.

Matt
.-= matt lambert recently posted: What should you blog about? =-.