Comments on: Online PR - Is there any value beyond the links?

By: henrry134

henrry134 — Wed, 09 Apr 2008 19:43:20 +0000

Thank you Jennifer. nice article. Online PR campaign is the best way to publicize business.
In the press release Headline Impressions is the important metric.

By: Lyn Mettler

Lyn Mettler — Sun, 09 Mar 2008 21:32:12 +0000

What is a “headline impression” and can you tell me how you measure that? Thanks!

By: Arnie

Arnie — Fri, 22 Feb 2008 17:36:32 +0000

Jennifer - that would be great. Thanks.

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Fri, 22 Feb 2008 11:16:40 +0000

[…] Online PR - Is there any value beyond the links? - Search Engine People […]

By: Jennifer Osborne

Jennifer Osborne — Fri, 22 Feb 2008 03:20:51 +0000

Hi Arnie, no it’s not from PR web. I’ll send you a note with more details. Cheers!

By: Arnie

Arnie — Thu, 21 Feb 2008 16:39:24 +0000

Jennifer,
I am curious how you measured the 173 backlinks. We use PRWeb too (the $200 version most often) and I don’t see that metric in their reporting… I would have been surprised if they did.

I know you can do search for the exact title, but that does not mean each of those instances included your links or that Google is counting them.

We have lots of backlink tools, but none that I know of that can find links base on a PR title.

How did you do it?

By: Jennifer Osborne

Jennifer Osborne — Wed, 20 Feb 2008 19:39:17 +0000

Paul and Rob, thank you!

Joe, I have fixed the url and spelling of your name sorry about that - thank you for inspiring this post back with your comment back in Dec!

By: Joe Beaulaurier - PRWeb

Joe Beaulaurier - PRWeb — Wed, 20 Feb 2008 18:41:15 +0000

Thank you for this wonderful demonstration about what comes from following best practices.

I agree with the other comments that your insight about what’s of value and reporting that to your client is not always available from other ‘professionals’ in this space.

A couple requests to help others to find this information:
1) they will be searching for “PRWeb,” not “PR Web” (these two keywords are incredibly generic).
2) Although our high-touch services are available from prwebdirect.com, most people like the lessor expensive do-it-yourself services at prweb.com. You may want to update your link.

Thanks again for sharing this information. Real-world examples cannot be beat.

By: Paul M. Banas

Paul M. Banas — Wed, 20 Feb 2008 17:13:20 +0000

By showing the bottom line benefits of your client’s PR campaign, you were able to clearly demonstrate the holy grail of all forms of PR, both online and offline.

Too much of PR (and most other forms of marketing as well) equates activity and chatter with results.

By going beyond point #3, and demonstrating the ROI of your efforts in points #4,#5, and #6, you truly showed your clients something of value.

All clients should be so lucky.

By: Make Money Blogging

Make Money Blogging — Wed, 20 Feb 2008 17:00:10 +0000

That was a good read - I’m still new to all this but getting links from Google News and Yahoo News must have been a huge boost.