The smackdown has been laid upon everyone's favorite SEO, Rand Fishkin, and he's been called to task over his spin tactics (not to be confused with sphinn tactics). When is reputation management not successful? When it skirts the issues rather than tackling them head on. As Ricky Ricardo used to say whenever Lucy would get in yet another bind, "Looocy, you've got some 'splainin' to do!". Now, I consider myself a pretty good friend of both the smackdowner and the smackdownee, so I'm hoping everything ends well all 'round, but I have to wonder just how deep this quagmire will get in the meantime. My money is on the smackdowner at the moment, but the smackdownee could land the final blow with the right spin move. πŸ˜‰