Comments on: Be Careful Who You Outsource Your Content To

By: Nicole Beckett

Nicole Beckett — Fri, 02 Dec 2011 16:10:00 +0000

Great post, Nick! I think there are far too many marketers out there who are more concerned with getting a deal than they are putting their very best foot forward. Sure, that $5 was cheap – but how much business are you LOSING over it? And as you’ve pointed out, you ARE going to lose out on business if your content isn’t any good (or even if it’s just so-so!)

I always recommend that people talk to their potential writers first. That way, you can see who you’re dealing with, what their credentials are, what process they have to generate content (ie: do they outsource it or write it themselves?). A good writer will be willing to answer all of your questions, so that you feel comfortable about the company you’re doing business with.

By: John

John — Thu, 01 Dec 2011 01:21:44 +0000

Sound advice. Sometimes, you really do get what you pay for but of course there are exceptions to everything. I think it’s always important to check references, and see the type of work that person does before you start outsourcing the content. Good post.

By: Wasim Ismail

Wasim Ismail — Thu, 01 Dec 2011 00:05:12 +0000

Nick
Your hit the nail on the head, content is as important on your site as the design, and the overall look, as this is not just what the readers see but also what search engines see and portrays an image of your business, your character, and your ethics. I always urge my clients to take extra care on their content, and if outsourcing, give it to someone that understand Your business and its goals.

By: Michelle Hill

Michelle Hill — Wed, 30 Nov 2011 22:14:05 +0000

Hi Nick

Totally agree with your post. As a content marketing agency, we are constantly trying to educate potential clients about the importance of sourcing content from a supplier that not only has the skill base to write educational and engaging pieces but also understands the powerful relationship between high quality, original content, SEO and social. It frustrates me when I see Google ads promoting articles from just £9!

I recently wrote a post about selecting a content partner which very much supports your argument http://www.redrocketmedia.co.uk/blog/choosing-a-content-marketing-partner/

Thanks for the post – I enjoyed it!

Michelle