What network should you chose to focus your time and money on depends, obviously, on your audience (more bloggers and online marketers use Twitter, for example).

One way you can identify where your audience might be hanging out online is to first identify the key differences between each of the major social networks. While the box on the outside of each network might look the same, inside there's quite a number of vitally important distinctions.

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AdWords Editor is a powerful campaign management tool, allowing PPC advertisers to quickly and efficiently make large-scale changes to their AdWords campaigns. One of the great features of AdWords Editor, which is often overlooked, is the comment field, which allows PPC advertisers to enter a custom comment to any keyword, ad message, ad group, or [...]

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Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.

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Here are five ways to re-energize your passion for SEO, on a daily basis and beyond.

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Google+ continues to successfully help any local business build their page and make it stronger. Each new feature helps you to view what's going on within your Google+ page and how traffic is using it in a variety of ways. As new features are released, descriptions explain how they can be used to better your Google+ experience to help promote and grow your local business.

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Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).

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Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation.

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Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve — my one-true-keyword was the "sun" my work revolved around.

The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.

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If you don't have the in-house talent or time to manage a strong content marketing strategy, many site owners consider outsourcing their content marketing to a third party source. There is nothing wrong with that, provided who you are outsourcing your content writing to.

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When used properly, social media can be an excellent tool to help you build sustainable, high-quality backlinks to your content.

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