How to Put an Integrated Marketing Plan Into Action

by Amanda DiSilvestro August 14th, 2014

Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect and it can be even harder to implement. Fortunately, with a little bit of effort and [...]

How to Write 15,000 Words in 11 Hours

by Andrei Petrik August 14th, 2014

As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time the hour is up over 4,000 words will be generated. Later they will be proofread, edited and be ready for [...]

Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just don't believe that it can help increase traffic. Recent statistics show that Pinterest has a staggering 70 million [...]

Why Trello is Awesome for Content Management

by Daniel Kosir August 13th, 2014

Using Trello by toolmantim I should preface this post by saying that neither I, nor SEP, have any connection to Trello whatsoever. I just think it's an extremely helpful project management tool. To describe it simply, Trello is a tool that makes it easy to organize things. In my experience, Trello has helped effectively manage [...]

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. Kind of strange [...]

For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all [...]

As Google places more importance on quality content as a benchmark for effective SEO, the ability to 'think like a journalist' gains new importance for content marketers. And, while the fundamental differences between these two industries remain the same, Google Hummingbird – which launched August 2013 – bridges the gap between them. For that very [...]

3 Project Management Excel Sheets to Help You Stay Organized

by Rejini Stevenson August 11th, 2014

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you delay putting together a decent grocery list. For some reason it all comes back to [...]

What Markup Actually Does On A Web Page

by John Medina August 8th, 2014

HTML Markup. To the end user, it's pretty much invisible. Usually we take it for granted or forget that it's there, doing its thing behind the scenes. It's easy forget that there is so much more to a web page than just visible content. What we see in our browsers is only a part of [...]

All too often companies launch social profiles, accounts and pages without a real plan in place. They slap their business logo and company snippet online and let it float… and then watch it sink. Not surprisingly this isn't a good approach, and having an active role in social channels requires more than just a profile. [...]