Online Reputation Management Strategy

by Jonny Ross March 13th, 2015

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation. Of course, there is nothing any business can do to stop people doing this; however there are many things that […]

The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider the quality, relevance, context and value of your website's content. It's not just about having […]

How to Promote Your Content on Instagram

by Alanna Sloan March 11th, 2015

What started out as an idea to improve the sharing of photos between friends now wears many hats, and is easily one of the most popular and used smartphone apps in the world almost 10 years later. Instagram is a quickly growing social media platform. In February of 2013, the company announced it had its […]

Let's have a look at some of the most promising trends in the marketing world to look out for or try. Search Marketing Trends You should stop using recent keyword data trends as they are becoming more and more unreliable. Optimize your website for mobile as more users take to using mobile over the more […]

They Came, They Saw, They Left Having a blog post with a 90% bounce rate is like throwing a party where everyone walks in your front door, looks around, and then promptly leaves. Also known as … not good. We all know that a certain degree of bounce rate is inevitable for any content, particularly […]

5 Strategies To Attract Qualified Leads

by Matt Pollnow March 6th, 2015

It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your visibility when users search for your services online. Unique content also helps with search engine rankings. […]

30 Days Of Essential Online Marketing Tools

by Tricia Mool March 5th, 2015

Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business–on track. Management, marketing and product-focus are a tough balance to strike when you're building a company. But what if you had a plan to put your marketing strategy in […]

Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. While I've worked with locally-focused businesses before, I now find that I'm spending a lot […]

How to Promote Your Content on Google+

by Daniel Kosir March 3rd, 2015

While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet as extensive or popular as their counterparts on other platforms. Despite the limitations of the network and […]

After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled from their original search rankings. Others were more fortunate, as they had the foresight to implement certain strategies to keep them at […]