There are so many free tools and software programs for SEO enthusiasts that it almost becomes overwhelming and difficult to grasp the “right” tools to use in your SEO efforts. Everyone has their own personal preferences which makes this predicament even more perplexing. Yes, I purposely put as many P’s as I could in that last sentence: my name is Paul after all. (Hey I can rhyme too!)

Well enough about me and my love of words; let’s get down to business: What are some of the best free SEO tools on the web?

Cool Tools

Two weeks ago the crashing US economy, skyrocketing oil prices, as well as the general unrest in the Middle East was pushed to the bottom of the agenda when the technology blogosphere exploded with the scandal, ridiculousness and/or short sightedness of Anita Hamilton presumed suggestion that paying for iPhone software is bad. There should be free iPhone software “paid” for with ads. I mean, if they really would want money anyway, that is.

I understand you weren’t away that this has taken time away from larger world issues. Probably it hasn’t. OK, I’ll admit: it didn’t. But it did seem like that in that part of the blogoshphere though!

source: Geek And Poke 

Esta es una traducción al español de: What Is Authority, and How Do You Build It? escrita por Jeff Quipp.

Cómo se define Autoridad cuando se refiere a búsqueda?

Todo el concepto se ve muy generico y vagamente definido al momento. En éste, el segundo artículo de las series (el primero fue publicado la semana pasada) I Jeff Quipp am not an SEO! I’m an Authority Builder), exploraremos la definición de una autoridad, y otras posibles estrategias de volverse, o ayudar a un cliente que se vuelva, una autoridad.

Que es Autoridad?

Ceci est une traduction de l’article écrit par Jennifer Osborne : How to Sell your Client on a Blog Strategy

La plupart des gens du milieu SEO s’accordent à dire que les blogs sont une partie importante de votre boîte à outils. Les blogs offrent des bénéfices d’optimisation sur votre page ou à l’extérieur de celle-ci pour les sites de vos clients.

Implanter un blog est relativement simple à faire…La partie la plus ardue sera de convaincre votre client d’en avoir un.

Now I know a lot of our readers are hyped for this post after I promised in Part 1 that I would reveal search queries that would help you find .edu and .gov backlinks as well as dofollow blogs that you can comment on.

Well, after much debate I realized that I can’t exactly just give away all the secrets in the toolbox. As a result, the goal of this post is to open your eyes to the power of search queries by training your mind to focus on finding authoritative sites that are do-follow and will accept your comments. It’s now come time to unleash the power of search queries! Link builders of the world: Get ready, set, go!

Ours is a geek industry where Ethics is a valid topic for conversation, forum threads, newspaper articles and blog posts.

As an example, here’s a small selection of SEO blog posts from June that in one way or another deal with Ethics:

• Blackhat Ethics: Whose Rules Are They Anyway?
• Hey Google NoFollow this!
• SEO, Colored Hats & The Pollyanna Pissing Match
• In Defense of Hats: White, Gray, Black and Blue
• The Evil Side of Google? Exploring Google’s User Data Collection
• What Are Community Standards?

Ceci est une traduction française de l’article écrit par Jeff Quipp : What Is Authority, and How Do You Build It?

Comment définir l’autorité lorsqu’il s’agit de recherche.
Tout le concept semble très générique et défini assez librement. Dans cet article, le deuxième d’une série de deux(le premier publié la semaine dernière I Jeff Quipp am not an SEO! I’m an Authority Builder), nous explorerons la définition de ce qu’est l’autorité, et les stratégies
possibles pour ou bien devenir ou bien aider un client à devenir une autorité en la matière.

Esta es una traducción al español de: Google Vs Yellow Pages escrita por Tom Tsinas.

Esta batalla es mas cercana de lo que nos imaginamos. Yo escucho constantemente acerca de cómo las Páginas Amarillas se están muriendo y que no contienen ningún valor. Mientras que la mayoría puede decir que soy parcial debido al número de años que he dedicado a la industria, pero Google Analytics no dice lo mismo.

Google Analytics no miente, no tiene preferencias y, gracias a las Páginas Amarillas, pinta una imagen diferente a los muchos llamados expertos. Usted solo tiene que saber que buscar.

Definitions make us lazy. They confine us to a specific way of thinking. More often than not they stop us thinking. Such is how I feel about the term “linkbait”.

I love the concept of linkbait, I just feel the label which signifies it is a bit of a strait jacket. And thus it is with any label, as soon as something is named it is destroyed.

What would you call linkbait if you couldn’t call it linkbait?