As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual [...]

Call To Action Plugins For WordPress

by Eileen Lonergan August 25th, 2014

It is a basic fact. Each page on your website should have a purpose. Generally you want a website visitor to DO SOMETHING as a result of visiting your page. Don't be arrogant enough to say, well a user can find our phone number in the footer if they need to call. Your website exists [...]

How You Can Draw People Into Your Content And Get Them To Engage

by Joydeep Bhattacharya August 21st, 2014

You've developed the blog of your dreams, adding the best plugins to optimize it effectively. You regularly update it with valuable content, but readers still don't come. No comments, few shares and tweets, and that's all. What went wrong? What's the cause of this failure? Think you need to spend several months or so perfecting [...]

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need [...]

Brands That Tell Stories Gain Audiences

by Lisa Bolen August 20th, 2014

Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing form instead of hammering advertising messaging. These marketers are building strong connections with customers. In an age where many [...]

10 Digital Marketing Certificates to Jumpstart Your Career

by Andy Crestodina August 20th, 2014

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics. Like a search engine, they're looking [...]

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving [...]

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. Business owners will notice the new interface is more convenient and more organized, allowing you to access [...]

Facebook's Start To Success Program: Worth $1400?

by Chris Marentis August 18th, 2014

Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every four weeks, on Facebook advertising. Is it a budget-buster, the opportunity of a lifetime, or [...]

7 Things Any Marketer Should Know About Links

by Barrie Smith August 18th, 2014

Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic from search engines to their website. It's especially useful to have a basic understanding before outsourcing link building. Link building is a tactic to increase the number of external links pointing to [...]