What Is Facebook Ad Targeting & How To Use It

Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A [...]

By |June 10th, 2016|Marketing, Social Media Marketing|0 Comments

5 Instant Content Creation Tips

Ask a marketing team what they struggle with the most and chances are good they'll say content creation.

There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this [...]

By |June 9th, 2016|Content|0 Comments

Listen Up! Establishing A Small Business Listening Strategy

Social listening isn't just a strategy for enterprise-level organizations. There isn't a business, organization, or individual who couldn't benefit from opening their ears up to feedback and recognizing its value.

If you work with small businesses or are part of a [...]

By |June 8th, 2016|Social Media Marketing|0 Comments

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.

More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]

By |June 7th, 2016|Content, Inbound Marketing|0 Comments

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By |June 6th, 2016|PPC|0 Comments

How To Create Content That Matches Your Sales Funnel

A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer.

In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers.

With [...]

By |June 3rd, 2016|Content|1 Comment

Google's SERP Width Test Can Change Organic Space Forever

The one thing you can say for sure about Google is that that they have an insatiable appetite for change.

Google is testing an increase of the width of its primary search listings from 500 to 600 pixels, in [...]

By |June 2nd, 2016|SEO|1 Comment

Link Builders: Study Reveals Positive Correlation Between Links & Traffic

A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic.

The two market intelligence companies published the rests of analysing 500,000 backlinks from [...]

By |June 1st, 2016|SEO|3 Comments

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend that you [...]

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|0 Comments