How to Deal With Negative Reviews

by Joe Cox January 9th, 2015

In November of this year a British couple were fined 100 for posting a negative review on the Trip Advisor website after their stay in a Blackpool hotel. The audacity of the fine didn't escape the national press who soon picked the story up and before the hotel manager could say 'PR disaster', there was [...]

3 Simple Ideas to Refresh Your Analytics

by Christine Bellefontaine January 8th, 2015

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a [...]

SEO in 2015: Prediction Trends & Your Action Plan

by Lyena Solomon January 7th, 2015

By now, you have seen many prediction posts about SEO, search, and technology in 2015. I will summarize common trends and outline what an SEO practitioner can do in 2015 to advance online visibility and bring in revenue. Local or global, your business can benefit from new trends and technologies as well as from SEO [...]

AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 – so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way (without third-party tools) it's slightly embarrassing how excited I was to find this hidden [...]

4 Necessary Steps To Make Your Blog Successful

by Pratik Dholakiya January 5th, 2015

Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust? If you have a blog, these are the questions you must be asking yourself. You need to ask these questions, because not every blog is [...]

Robin Williams was a quick-witted chameleon. The plethora of characters he played in over 100 movies proved his ability to adapt and react in any environment and decade – surely a testament to the success he had as both an actor and comedian. His legendary roles in movies such as Goodwill Hunting, Dead Poet's Society [...]

What My Fit Gym Life Tells Me About SEO

by Kareem Perez January 1st, 2015

When I started going to the gym and working out I had the same common goal as most people, get active and lose some weight. It was an also a way to relieve stress and escape from everyday life. The more serious I got about working out, the more I started to realize that there [...]

How to do SEO Competitive Analysis

by Lindsey Patterson December 31st, 2014

You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can find out exactly that. And hopefully find some low hanging fruit. It's worth mentioning that enterprise tool kits like Bright Edge's SEO competitive analysis tools or [...]

The Google Ruleset For Link Building

by Barrie Smith December 30th, 2014

If you're a website that relies on traffic from Google, you'll want to obey by their link building guidelines in order not to get your website penalised. Every website relies on Google for traffic, right? Even if it is not your number one source of traffic I'm sure you wouldn't want to lose it. With [...]

Explaining link building strategies to those who are unfamiliar with them is often an uphill battle, and about as easy as explaining bitcoins to an 80-year-old who's never used a computer before (or me, for that matter, because I still have no idea what a bitcoin is!). Digital marketers live in a digital world and [...]