Lots of talk the last couple of days regarding the proposed partnership where Bing (Microsoft) will be powering the search results and advertising at Yahoo! There are mixed opinions about this – many support it, but the question is why would you support it or why would you not and does it really matter? Once [...]

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“…Leave your baggage behind…you won't need it tonight…enjoy your flight…”
New Order "Jetstream"

2001: A Space Odyssey
One can view the search marketing community as a big iceberg…only a small portion of its members are visible but those at the top can be seen from afar.  This fortunate subset of people (almost all of which [...]

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Successful content creation strategies take a lot of time and consideration, but when you put the right ingredients together, you'll have a recipe for Internet domination. Do you know what goes into a quality content program?

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As we all know by now, URL Shorteners are essential tools not only for online marketers, but also for our friends, family, and pretty much anyone who uses the Internet nowadays.

But I'm surprised – shocked, really – at how many marketers still don't seem to be tracking where their links go and how people respond to them on a regular basis.

Which URL shorteners are the most popular? What can we do with them?

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Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘measuring’ per se, as a case of ‘is what you’re measuring enough?’
Case in point: In-house SEO:
Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae below will [...]

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We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too often seem to be just another form of snake oil, taking advantage of the ignorance [...]

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Getting links to your website is one of the most important aspects of obtaining search engine rankings. Unfortunately it’s also the most challenging.

There are many ways to get links from various sites. This might involve creating profiles on social media sites, to submitting to directories, but the main focus should be getting links from pages [...]

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I recently came across an interesting post on BrandingBrand.com blog entitled 'Social Media: The Future of Branding'. Now, it is more of a pros and cons of branding via social media, but it did highlight some significant problem that huge name brand companies are dealing with. And, regardless of whether you're considering SMM or SEO [...]

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Introduction
One phrase that is often heard when discussing how websites should perform is,
What's In It For Me? (WIIFM) 
Unless the website visitor quickly sees something that grabs their attention, they may click away to some other website where their needs may be better addressed.  WIIFM is a good concept and many websites would [...]

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We all know how leveraging social media marketing can help drive awareness for you, your brand, your offering and your potential solutions that help your target customers solve their problems. Still, are your social media efforts getting you where you need to be? You can blog, podcast, use twitter, linked in, facebook and others all [...]

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