Twitter brings with it the question: what does it do and why should I use it?
To get more familiar with it, here are 29 useful scenario's, ranging from getting a new job to doing market research, and 4 … somewhat unexpected ones

People ask me all the time; "Why in the world would I ever want [...]

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Thanks largely to Google; links have become the currency of the Internet. Just like money, links are earned, collected and traded and the more you acquire, the more powerful your site will be. Especially where it pertains to search engine rankings.

Without links, your site doesn’t have a chance at being visible in Google when a [...]

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Content consumption moves away from the original point of publication.
Many people rely on aggregators and filters to leisure in the information streams.
As up and coming as blogging was "back then", Twitter and others are now.
Ruud Hein asks: are you there? If not, does anyone care?

I’ve always read a lot of news [by the way, do [...]

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Bryan Eisenberg is what I consider a very smart marketer.
I "know" him best from his intriguing 2006 "Waiting For Your Cat to Bark", written with Jeffrey Eisenberg and Lisa Davis, which, to me, is the "Don't Make Me Think" of marketing. The only other consumer book aimed at thinking how people buy and how to [...]

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One of the most important factors of negotiating any link deal is to ensure that the link is both indexed and dofollow – thereby ensuring it actually passes "link juice" or link power. Time and time again, clients inquire about how best to link out/or get a link from their partners, associations or government agencies.
It's [...]

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Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign.
But creating and testing PPC ad copy is difficult. You have to take several factors into account:

Not a lot of room to message – The search engines [...]

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Many conferences (think the upcoming SES Toronto, for example) and news events are Twittered live by participants and visitors alike.
To help group such tweets together, to show that a tweet is about or from this event, people use hashtags. They're written like #tag

Their value? Tweets are soundbites; only the most valuable, most important, most poignant [...]

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You may have noticed that I love SEO tools, and one of my most favorite ones is Google Analytics because it allows for a huge number of setting and configurations.

Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of [...]

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To people in the search industry, Mike Grehan needs no introduction. To those outside of it: Mike Grehan consistently comes up with ideas about search which, in hindsight, often proof to be right. He's able to articulate those ideas in a simple way and either causes people to smack their forehead as they wonder why [...]

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Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI.
A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell me in the comments, right?
Anybody who's tried to do social media marketing, or tried [...]

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