For the last two years, the only way to become a guest poster or contributor at Search Engine People was by invitation. Knowing the secret handshake helped, owning the decoder ring essential. But in the end, you needed an invitation.
Today we're changing the game; we invite you to write a guest post or article. And [...]

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1. Start with a plan
2. Think like the buyer
3. Break all the rules

1. Start with a plan
When I was learning to be a good writer way back in the day, my English teachers had me reading, conjugate and outlining 'till I was blue in the face. In fact, to this day, I really think [...]

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I could start off this article by saying that to succeed with SEO, you should create high-quality content, but if I did that, you would immediately think, "same old 'content is king' blah, blah, blah", and you'd probably not read any further. So instead, let's just start off by stipulating that creating great content [...]

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When you enter the realm of legends, Tolkien is a given. A name anyone just knows.
Likewise, when I entered the world of SEO sideways, names of legend existed. It's there that we find Debra Mastaler listed. Start talking links and two names are dropped right away; Debra Mastaler, Eric Ward.
She works hard, is often busy, [...]

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Search engines and the internet have changed our world in ways few could have comprehended. Most of these changes have been extremely positive eg. I can now study a new concept from the comfort of my home. However, some of the changes occurring as a result of the internet, are not so positive.
Case in [...]

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The goal of SEO is to rank your website of choice number one for your phrase of choice.
Not front page, not third or second, but FIRST.

It's that first natural position on Google and other search engines that is the holy grail for search engine optimizers.
This position generally reaps 3.5 times [...]

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Linkable content often does not receive the attention required for substantial link acquisition. This article outlines a simple process for identifying link prospects for any content that hasn't accelerated link acquisition the way you had hoped.

Before outlining the process though, here's a quick overview of 16 methods for acquiring attention from potential link prospects. They're [...]

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A big part of my day-job is trying to evangelize website usability to small businesses and friends in other industries (SEO, design, etc.). One of the biggest obstacles I come up against is the idea that decent usability testing is expensive. Sure, full-scale laboratory testing can be expensive and isn’t accessible to everyone, but there’s [...]

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As someone born and raised in the Netherlands I of course know Joost de Valk; it's a small country and we're all on a first name basis … Kidding
No, I know Joost de Valk because he's one of those rare folks that does SEO, writes about WordPress *and* adds value. It's uncommon to [...]

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In many ways, online life is the same as offline life. We as people and companies, continually seem to amass 'stuff'. Offline its trinkets, clothes, sports gear, tools, etc. Over time as this "stuff" amasses, it gathers cobwebs due to its lack of use, and occupies otherwise valuable space.

The concept of "Spring Cleaning" [...]

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