4 Simple Ways To Apply Storytelling To Marketing

Once upon a time....

This is perhaps one of the most stimulating sentences we grew up with. It meant something exciting was going to be told to us which was going to transport us to another world. A bed time story [...]

By |October 22nd, 2015|Content|1 Comment

How to Write About Something You Know Nothing About (& Sound Like a Pro)

Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It's then up to us to become experts on a topic very quickly... or at least sound enough like experts [...]

By |October 21st, 2015|Content|0 Comments

How To Get Actionable Takeaways From Pinterest Analytics

On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]

By |October 20th, 2015|Analytics & ROI Analysis, Social Media Marketing|0 Comments

How CTA's Can Massively Increase Downloads For Your Mobile App

App store optimization (ASO) is almost completely different from web SEO, and it means taking care of several details that will get your app visible among all those competitors. By the last average count, Google Play offers users 1.5 million [...]

By |October 19th, 2015|Mobile|0 Comments

5 Best WordPress Audience Understanding Plugins

In this article, we'll go over the 5 best WordPress audience plugins that will help you better understand your website users, get information from them, and keep your website more secure.
Google Analytics by Yoast

Most website owners probably already use Google [...]

By |October 16th, 2015|Web Design|1 Comment

Google Analytics Insights For Content Creators

Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]

By |October 15th, 2015|Analytics & ROI Analysis|1 Comment

How To Search In Code Site-Wide For Any Text

Ever wondered if a crucial piece of text or code is present site-wide? Maybe some analytics, tracking, or tag manager code?

Or how about when you need to find old email addresses, specific spelling errors or similar? This is where site-wide [...]

By |October 14th, 2015|SEO|0 Comments

Creating Your First Campaign In Yahoo Gemini PPC

When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]

By |October 13th, 2015|PPC|0 Comments

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.

Yes, [...]

By |October 12th, 2015|Analytics & ROI Analysis, Content|2 Comments

Social Signals Suck: Why Google Still Prefers The Gameable Link

Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social [...]

By |October 8th, 2015|SEO|2 Comments