How To Audit Your Marketing Program

by Tricia Mool June 1st, 2015

If your car ran well sometimes but not others, you'd probably run a diagnostic. If you found one system or part worked well, you'd move onto the next until you knew what was wrong and what wasn't. The same can hold true for your marketing program. Auditing your marketing program helps you diagnose what is […]

Are you always looking for helpful and interesting content to share on your social media? Do you find it difficult to find the right content for your audience? Finding content has always been a big pain for social media marketer. Because there is just too much content around the web. That's why curating content has […]

Where And How To Build Links in 2015

by Barrie Smith May 27th, 2015

With Google penalising websites with bad backlink profiles and 'spammy' link building tactics, it is important to steer clear of any underhand methods that put you at risk. In 2015, link building should all be about creating relationships, PR and increasing the authority for your brand. You may have noticed in several industries that searches […]

Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used as a separate device. Since GPS has been […]

Quick, Affordable A/B Testing With PPC

by Robert Brady May 25th, 2015

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could end up making a poor decision. But what if data could inform your decision? What […]

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. This content won't get shared, […]

Did you know that ? Smart social selling is a game-changer for businesses of all shapes and sizes. It is also important to note that it does require a well-defined strategy in addition to taking a significant investment of time if you are going to really make a difference for your bottom line. If you […]

How to Ask Someone to Write for Your Blog

by Tristan Higbee May 20th, 2015

4 positive response increasing steps to take when inviting guest bloggers

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "…Really??" So recently I set out to document all of those "really??" moments by collecting compelling, action-able, and downright jaw-dropping […]

The 5 Best AdWords CTR Strategies

by Adrian Key May 18th, 2015

Adwords' CTR matters. It's not only a measure of success but can also get you better ad-rates.

Here are 5 of the industry's best CTR strategies.