When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to [...]
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online strategies to stay relevant. But academic institutions are sometimes negligent when it comes to a sensible online presence. [...]
In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a [...]
Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions.
Unbounce rightly says, Try to appeal to everyone and you'll appeal to no [...]
With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer.
Viral-bait-esque, listed posts [...]
You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, "I WILL get it done this week" and six months later it's still pending? [...]
Did you know that 571 new websites are created every minute?
By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also [...]