If Google Is So Smart, Do I Still Need Local SEO?

Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO [...]

By |September 23rd, 2016|Local Search, SEO|0 Comments

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup.

This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new [...]

By |September 22nd, 2016|Analytics & ROI Analysis|0 Comments

3 Ways To Kill It With Extended Text Ads (ETAs)

With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs.

ETAs are the new format [...]

By |September 21st, 2016|PPC|0 Comments

How To Use Social Media To Source Articles & Engage Readers

Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]

By |September 19th, 2016|Content, Social Media Marketing|0 Comments

Understanding The Customer Acquisition Lifecycle

If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in.

The amount of [...]

By |September 16th, 2016|Analytics & ROI Analysis, Marketing|0 Comments

A Step-By-Step Guide To Crafting High-Returning Reader Personas

When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to [...]

By |September 15th, 2016|Content|0 Comments

5 Easy Steps To Build A Guest Posting Strategy That Rocks

These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you [...]

By |September 14th, 2016|Content, Inbound Marketing|2 Comments

How I Use SEMrush & Discount Marketing To Get Massive Sales

It’s 4 in the morning, and you still can’t sleep.

You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. [...]

By |September 13th, 2016|Marketing|6 Comments

How To Prevent & Manage Negative Online Reviews

Online Reviews are helpful for any type of business and customers. Users read the reviews before purchasing a product, hiring a service or visiting a place.

A review is the statement of other customer’s experience, and it [...]

By |September 12th, 2016|SEO|0 Comments

5 Effective Social Media Steps For Blog Promotion

Suppose you are a prolific blogger with extremely high-quality writing. Your posts truly shine and make you proud. And yet you get that feeling your blog is somehow underexposed, and you are not getting as much attention from [...]

By |September 9th, 2016|Social Media Marketing|4 Comments