The 5 A's of Content Marketing

by James Duthie April 3rd, 2014

Marketing through content is one of the pillars of modern SEO. The ideation and generation of content should be based on this model.

Throwback Thursdays: The Evolution of Web Design

by Daniel Kosir April 3rd, 2014

The year was 1991. In the midst of everybody dancing (C+C Music Factory), psychotic cannibalistic criminal masterminds (Silence of the Lambs), and Tim "The Toolman" Taylor (Home Improvement), CERN quietly published the first ever website. Still live today, this is how it looked in 1992, the earliest version that could be recovered: Pretty underwhelming, right? [...]

Once you decide on on some potential Marketing Partners you would like to contact — to help you build your brand, acquire new customers and keep your existing customers loyal longer – you'll need to create a value proposition for them as well as a creative proposition for their end customers to benefit in order [...]

The 10 Levels of AdWords Geotargeting

by Robert Brady April 2nd, 2014

One of the most basic settings for any PPC campaign is the geotargeting where you set the geographic area where you want to show your ads. Believe it or not, Google AdWords features 10 different levels of geotargeting. Country – Google has a presence in most countries of the world. This is the largest geotargeting [...]

The Power of Customer Reviews

by Will Reinhardt April 1st, 2014

One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of impact they have. Product reviews created by customers falls into this category. I recently ran [...]

How to Go Hyperlocal with Your SEO Campaign

by Zain Shah April 1st, 2014

Let's face it, local SEO is probably the most used SEO strategy of them all. Sure, as a search marketer you will get your share of e-commerce websites and nationwide campaigns, but the bread and butter of most search marketers is local SEO. This trend will continue to grow over the next few years as [...]

During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its traffic to customers. Yet, some e-commerce sites report a double digit conversion rates. So, if [...]

Why Social Signals Are Important For SEO

by Daniel Kosir March 31st, 2014

There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and anchor text) and authority (amount and type of sites that are linking to your content via inbound links). These practices are [...]

Content Marketing Curator Plugins for WordPress

by Eileen Lonergan March 28th, 2014

What is Content Marketing? Content marketing is an online marketing strategy in which a company creates and distributes relevant and valuable content for the purpose of engaging and building a specific target audience. Examples: Your business offers SEO services, you write about news, events and trends in search engine marketing. You are a dentist, you [...]

Optimize Your Social Media Delegation

by Jessica E. D'Amico March 28th, 2014

With the busy workplace of today, tasking your employees with the responsibilities of maintaining your company's social media channel, could very well prove to be the straw that will break the camel's back. Short deadlines, shorter yet budgets, and too many ideas that can't be converted into projects create a lot of frustration. Yet by [...]