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The Penultimate Google Chrome Post

by Ruud Hein.

With Google Chrome nary a week old and its release analyzed from every. single. angle. I think you don’t need analysis or opinion; you need some good old Friday “hey-it’s-they-day-before-the-weekend!” browser fun.

• 10 Google Chrome Tips & Tweaks
• 10 About Screens
• 5 Privacy & Security issues
• 5 Google Chrome Comic Parodies

10 Google Chrome Tips & Tweaks

1) Enable the Home button

It’s been one of people’s first misses: where is the home button on Google Chrome?

Not to worry, it’s there, only hidden.

Go to the Options…

Microblogging: The Internet’s Best Brand Advocate Builder

Guest post by Dave Snyder.

Microblogging platforms like Twitter, Plurk, and FriendFeed are amongst the newest darlings in social media;their popularity based largely on the immediacy of their message.

As with any social media platform that grows in popularity, Internet marketers are eager to figure out how to leverage microblogging platforms in their social media campaigns. Questions about monetization, the stability of the platforms, and tracking efforts have been fodder on marketing blogs since their inception.

The one way you can sell the use of microblogging to your CEO without having to justify it in any other manner is as a platform for building brand advocacy.

5 Question Website Performance Quiz – Is Your Business Website Performing?

by Judy.

Traduction française

After having spent seven years in the web industry, it never ceases to amaze me that many of today’s corporate decision makers are still failing to grasp and/or maximize the power of their corporate website.

There are enough studies out there today to tell us that the majority of research preceding purchase decisions, both for the B2B and B2C channels, is done online. In some cases, the only piece of the process executed offline is the actual sale or engagement itself. From small business engagements (plumbers, florists, etc.) to enterprise level purchases (vehicles, technology, etc.) the first and most critical stage of the process happens right here online…the initial research.

Friday Funnies: Tech Savvy Parents

by Tom Tsinas.

A great tip for parents  as the kids head off to school next week.

source: Geek And Poke

I Suggest We Love Google Suggest

by Ruud Hein.

Some news events, such as Iraq’s invasion into Kuwait way back when, have me go “whoaaa!”, awaiting the big media or world response – but it takes a little while, making me doubt my initial reaction.

On the other hand, sometimes items drift through my river of news views that have me shrug my shoulder – and now the whole world is on it, again making me doubt my initial reaction.

Google Suggest is one of those non-events of the latter category, for me.

But for its historical value (“… and on that day Google…” yadah, yadah, yadah) it’s simply one of those things that make me go “hmmmm?”

10 Meta-Search Engines Reviewed and Compared

Guest post by Ann Smarty.

Meta-search engine is a web-based service that aggregates data from a number of search engines. A meta search engine doesn’t have a database of indexed pages of its own. Instead it “sends a user’s query to multiple search engines and blends the top results from each into one overall list.”

Some helpful features meta-search engines offer are:

• search results clustering (i.e. search term grouping and classification based on the word derivations and phrases). Like I previously suggested, this feature can be effectively used for keyword research and brainstorming);
• related term suggestions (also used for expanding keyword lists);

301 Redirect Plugin for Wordpress … for Non-Technical Bloggers

by Jeff Quipp.

version francaise

How frequently do you write blog posts knowing that they’ve got a very limited shelf life, or post a news post knowing it’ll be out of date in a months time?

All the time right? Then why not make the links garnered by those posts work for for you? A 301 redirect is the best way to do so!

Well, now there’s a quick and easy solution for the more non-technical amongst us. SEP has developed a 301 redirect plugin for Wordpress.

What Does It Do?
This plugin permits you to:

Navigational Queries & The SERP You Should Own

by Ruud Hein.

A navigational query is one where the searcher knows where she wants to go to find something.

An informational query alternatively is one where the searcher knows what she’d like to do or find but does not know how this can be achieved.

Navigational queries come in two types:

1. a word, name or brand strongly or uniquely associated with one particular web site: HP, ebay, hotmail, new york times, yahoo.
2. a partial or complete web address: ebay.com, www.hotmail, yahoo.co

The 1st type is what is usually meant with navigational query.The 2nd type is called a URL query.

Optimisation pour iPhone; Conseil #1 : Les Numéros de Téléphone en Méta Tags

by Dora Gedeon.

Traduction française de l’article écrit par Jeff Quipp le 11 août dernier (2008) : iPhone Search Result Optimization Tip #1: Phone Numbers in Meta Tags

Est-ce que les PDAs du type iPhone sont la voie du futur? Est-ce que la plupart des recherches seront faites à partir de ces dispositifs? Je ne crois pas qu’aucun d’entre nous peut s’objecter contre ceci…cela arrivera…et le fait est que la transition est déjà bien avancée.

Par conséquent, J’ai cru qu’un nouveau sujet, celui d’obtenir de meilleurs résultat avec iPhone, appelait à une nouvelle série de blog, commençant par un joyau rapide et simple, dont vous trouverez les détails ici-bas. Dans les semaines qui vont suivre, j’amènerai d’autres conseils alors demeurez des nôtres!

Social Media Optimization Assets : The Fake User

Guest post by Lora Lufark.

Snatch of conversation:

- I beg your pardon? Assets? You probably meant to say “puppets” didn’t you?

- Whatever you call them, dear: puppets, fake accounts or users, bots, tools… assets!

- Hm… But the creation of err… sock err … fake err …multiple accounts within one community most often goes against their T&C…

- Yes, of course it does, but it can’t effectively be policed and it can’t possibly be ever enforced…