In June of this year, Microsoft (MSFT) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.  Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly [...]

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Lately the search engine results pages in Google have been alive with the sounds of Microblogging platforms.
I have come across quite a few long tail, non-competitive search queries as of late that have actual individual utterances from platforms such as Twitter and FriendFeed in their top ten results.
It seems as though a mixture of [...]

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What is a Sitemap?
A Sitemap is an XML file that lists all the URLs of your website with additional metadata about each URL. It is useful for every site (or blog) to have a sitemap because it is an easy way to keep the search engines informed on when a page was last updated, how [...]

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How can you really tell if the quality of your blog posts are improving over time? This is after all, a key objective of blogging.
In reality, it depends on what you’re hoping to accomplish.
If you’re blogging to:

generate affiliate and content network revenues, the [...]

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There are businesses with a rock solid presence and value that won't have to worry about search and its meaning at all. Take the depanneur here at the corner of the street, your typical corner store with milk, bread, and other assorted useful stuff. I know it's there. You don't – and the reason you [...]

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So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn't attribute it to any of the keywords in the adgroup it was showing up for.  "Well!  How can THAT be?!", says I.
After running a search query to investigate [...]

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Recently, I spoke at SES San Jose on “building a search engine friendly website” with emphasis focused on the incorporation and embedding of multimedia. Before narrowing my speech down to multimedia I had researched some common questions beginner SEOs or Web developers diving into SEO have when learning to build search engine friendly.
Below are a [...]

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Directory submissions are still one of the most powerful and safest link building strategies in existence. However, it is becoming increasingly difficult to find quality directories to submit too as many directories continue to get penalized by Google as I outlined in my last post, the History of Paid Directories.
As a result, the goal of [...]

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To kick in an open door, whether we think instant access to instant information is good or bad, beneficial or not, it's a fact of the matter.
That means that at any given time your children and mine are likely to access the World Wide Web in order to answer a question, find school material, corroborate [...]

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I've been thinking about making websites mobile-friendly lately. It's been brewing for a year and it registered as a major issue back in March when I got a new mobile phone and actually started using the web while mobile. Let me tell you this: most sites, mine included, suck when viewed on a mobile phone. [...]

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