How to Build Your Brand By Giving It Personality

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain […]

Local SEO For Multiple Locations

by Eileen Lonergan January 19th, 2015

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location. To Begin: Create a page for each area where you are located or your service area. Put the town in the URL and […]

Testing Blog Elements For Conversion Optimization

by Rita Kreig January 16th, 2015

You're not normal. What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you. You know how looking at your significant other day in and day out makes you immune to some of his or her […]

How To Plan Content For The Year

by Jonny Ross January 15th, 2015

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content doesn't need to be a task. Planning your content months in advance is a great […]

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a […]

How to Track Empty Search Results in Google Tag Manager

by Helen M. Overland January 13th, 2015

…When You Can't Edit the Site! Level of difficulty: 3.5/5 Have you ever wondered if people are searching for things on your website and getting NO RESULTS back? If there's anything that says to a potential customer that you can't help them, it's showing them 0 search results and giving them no hope of finding […]

39 PPC Experts You Must Follow On Twitter

by Robert Brady January 12th, 2015

Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 of the top PPC experts you should be following on Twitter . (For SEO experts […]

How to Deal With Negative Reviews

by Joe Cox January 9th, 2015

In November of this year a British couple were fined 100 for posting a negative review on the Trip Advisor website after their stay in a Blackpool hotel. The audacity of the fine didn't escape the national press who soon picked the story up and before the hotel manager could say 'PR disaster', there was […]

3 Simple Ideas to Refresh Your Analytics

by Christine Bellefontaine January 8th, 2015

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a […]

SEO in 2015: Prediction Trends & Your Action Plan

by Lyena Solomon January 7th, 2015

By now, you have seen many prediction posts about SEO, search, and technology in 2015. I will summarize common trends and outline what an SEO practitioner can do in 2015 to advance online visibility and bring in revenue. Local or global, your business can benefit from new trends and technologies as well as from SEO […]