How To Turn Your Tutorial Videos Into Marketing

If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue.

Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping transitions.

While [...]

By |January 9th, 2017|Content, Marketing|2 Comments

Mobile-First Indexing & Mobile Friendliness: What You NEED to Know

Google has been providing us a heads up for many years about the importance of mobile friendliness, so it should not have come as a surprise when Google announced that it is shifting its search index to use the mobile [...]

By |January 6th, 2017|Mobile, SEO|0 Comments

Facebook Lead Ads: Setting Up Your First Campaign

Facebook Ads is a REAL bargain for any marketer and business owner.

However, many advertisers recently noticed an uncomfortable truth: it is getting more and difficult to acquire new leads and step them into your funnel. [...]

By |January 5th, 2017|PPC, Social Media Marketing|1 Comment

Getting Things Done In A Large Company

Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will [...]

By |January 4th, 2017|Marketing, SEO|0 Comments

5 New Year’s Resolutions for Content Marketers

Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should [...]

By |January 3rd, 2017|Content|1 Comment

8 Tips for More Effective Tweets

Is there an art to effective tweeting? Communicating in 140 characters is not easy. How do online publishers attract, in bite-sized morsels, new visitors? How does one get new visitors to spend more time on your site and encourage [...]

By |December 30th, 2016|Social Media Marketing|0 Comments

Identify Cold, Warm & Hot Leads On Twitter

You know that millions of people use Twitter on a daily basis, offering vast potential for finding leads. Keywords, hashtags and social bios are built-in breadcrumbs leading you to a feast of prospects. But how do you know which [...]

By |December 29th, 2016|Social Media Marketing|2 Comments

Sales Funnel Frustration? 5 Quick Fixes For More Conversions

Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one of the most powerful tools an organisation has at its disposal. A sales funnel is an absolute necessity [...]

By |December 28th, 2016|Conversion Optimization|0 Comments

Instagram – Your Business Needs To Get Some Of This

In 2013, Nathan Chan launched Foundr Magazine, a digital publication for entrepreneurs who are in their startup phases. Some friends encouraged him to begin his marketing on Instagram, and he, in fact, focused primarily on this platform. Within six months, [...]

By |December 27th, 2016|Social Media Marketing|1 Comment

How Customer Value Optimization Works

In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important [...]

By |December 23rd, 2016|Conversion Optimization|Comments Off on How Customer Value Optimization Works