When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a website, there is little way to tell if a visitor found the site through e-mail [...]

  This October, Yelp will celebrate 10 years operating their online review service, or as they like to call it, an "online urban guide and business review website". Over the past decade, the site has evolved dramatically, and has proven to be an excellent consumer resource for finding local services within various industries. Whether a [...]

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and metrics, from web page analytics and backlinks to SERP rankings. From website analytics to keyword [...]

Use segmentation to achieve one-to-one email marketing success.

SEO Strategies for 404 errors

by Carla Barker June 27th, 2014

Despite a webmaster's best efforts it happens from time to time, a page is overlooked during a website redesign or a redirect is not applied to an updated URL and the result…. It's not surprising that a visitor is left frustrated and leaves when 404 Page Not Found message is not properly optimized, there's no [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

7 Ways to Make Your Existing Content Go the Extra Mile

by Jennifer Davis June 26th, 2014

Great quality content is essential for generating revenue for your online business. Googles latest algorithm update supports this statement as it rewards websites with quality content by giving them higher SEO ranking. With a higher position in search engines, the result is more traffic to your website. More traffic inevitably results in an increase in [...]

How to Reuse or Repurpose Your Social Media Updates

by Sameer Panjwani June 25th, 2014

So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the word about it? Saying Hey, check out our new blog post! everyday might generate a [...]

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of their sales and marketing. In fact, according to a study by the Aberdeen Group, organizations with [...]

Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can attract more visitors by working on these 5 core components: 1. Keyword Research In order [...]