11 Things George W Bush Taught Me About Social Media

by Andrew Marsh September 11th, 2014

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of [...]

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the [...]

Twitter Knows We Want To Push The Buy Button

by Veronica Marmoreo September 10th, 2014

Twitter has announced they will be testing their new eCommerce feature, the "Buy" button, with a small number of select vendors in the U.S. The addition of the "Buy" button to Twitter's current functionality enables users to purchase products or services directly from vendor tweets with just a "few taps": "In our test, an entire [...]

With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector [...]

How To Set A PPC Budget

by Robert Brady September 9th, 2014

This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test [...]

Feeding Your Audience The Real Thing: Nutritious Content

by Darla Grant-Braid September 9th, 2014

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings? Why the [...]

As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search engine. A 301 Redirect signals to the search engine that the page has been moved permanently, remove the page from the index and [...]

5 Things to Consider When Creating a Content Calendar

by Daniel Kosir September 8th, 2014

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]

Foursquare Makeover – A Prettier Version of Yelp?

by Chris Marentis September 5th, 2014

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]

Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]