The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]
As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight [...]
For a couple of years a number of results were seemingly being ranked on quantity of links over quality, for exact match keywords, before Google started to clear up their results, with their Panda (Feb 2011) and Penguin algorithm [...]
When it comes to a platform to run your website on, WordPress is a pretty common one. As everyone probably already knows, WordPress is only limited by the plugins available or the development skills you have. In other words, you [...]
Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole.
It's likely that you're [...]