When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin
When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.
Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social [...]
When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
There are many online tools out there to help you create beautiful graphics quickly and efficiently. A simple Google search reveals free services such as PiktoChart, Venngage, and Canva. While these are quite simply drag, drop, and type tools, they're [...]
When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]