As Google places more importance on quality content as a benchmark for effective SEO, the ability to 'think like a journalist' gains new importance for content marketers. And, while the fundamental differences between these two industries remain the same, Google Hummingbird – which launched August 2013 – bridges the gap between them. For that very [...]

3 Project Management Excel Sheets to Help You Stay Organized

by Rejini Stevenson August 11th, 2014

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you delay putting together a decent grocery list. For some reason it all comes back to [...]

What Markup Actually Does On A Web Page

by John Medina August 8th, 2014

HTML Markup. To the end user, it's pretty much invisible. Usually we take it for granted or forget that it's there, doing its thing behind the scenes. It's easy forget that there is so much more to a web page than just visible content. What we see in our browsers is only a part of [...]

All too often companies launch social profiles, accounts and pages without a real plan in place. They slap their business logo and company snippet online and let it float… and then watch it sink. Not surprisingly this isn't a good approach, and having an active role in social channels requires more than just a profile. [...]

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge – the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action buttons is likely to send me to a very dark place. Maybe, there is no [...]

Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours? If you're doing the same marketing strategies as everyone else – sending similar newsletters each Thursday and the same, [...]

For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong. Brand awareness is important, as is a good catchy sales pitch that will encourage readers to pick up the [...]

  Garbage in- Garbage out…. There are no short cuts in SEO. Do things correctly the first time and then you won't suffer the penalties inflicted on sites who think they can out think or game Google. Google says they are trying to "level the playing field". They want only the sites that "deserve" to [...]

Social Media Copy: How to "Convert"

by Ann Smarty August 5th, 2014

How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is [...]

How To Do A Link Audit For Your Own Company

by Barrie Smith August 5th, 2014

So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where [...]