How To Create A Conversion Centered Keyword Strategy

 

Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.

The general purpose of this deliverable is to identify and map out specific [...]

By |March 10th, 2016|Conversion Optimization, SEO|7 Comments

The Ultimate Guide To Mobile Site Speed Optimization

We all are being pushed towards a mobile first consumer marketplace and SMB's are still lagging behind in terms of a mobile optimized website. With lightning fast internet connections and 4G standards already in place, the time has never [...]

By |March 9th, 2016|Mobile, Web Design|1 Comment

What To Avoid In A Web Developer

I love web developers. I love working with web development teams, I love arguing about strategy and solutions, I love that we speak the same language. I feel connected, comfortable, and energized talking implementation, solutions, and use cases. I [...]

By |March 8th, 2016|Web Design|0 Comments

Pinterest Marketing In 10 Minutes A Day

Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition.

You might be worried that getting started with Pinterest [...]

By |March 7th, 2016|Social Media Marketing|0 Comments

Going Mobile – Here's How We Plan To Do It In 5 Steps

 

When The Who first sang Goin' Mobile, they could not have anticipated a whole generation of entrepreneurs concerned about how something called a "website" would appear on a miniature, interactive TV screen that we all keep in our pockets. [...]

By |March 4th, 2016|Mobile, Web Design|5 Comments

5 Ways To Improve UX And Increase Visitor Engagement

The user experience of a website is an integral part of any web strategy. Users are the only ones who determine the efficacy of your offering. Therefore, it’s a good idea to make sure their needs are represented throughout [...]

By |March 3rd, 2016|Web Design|1 Comment

5 Effective Strategies for Recycling Old Content

If your blog exists in a narrowly defined niche or, is older than most, you will find it extremely difficult to come up with fresh topics every week. Forcing yourself to write about the same things over and over again [...]

By |March 2nd, 2016|Content|0 Comments

A 7-Step Guide To Creating Your Content Strategy

In this post:

Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you [...]

By |March 1st, 2016|Content|1 Comment

Google Suggest Optimization: How To Optimize For Google Autocomplete

Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took "I punched a…" and it auto-suggested "...whale right in the face".

Oftentimes Google Suggest is a [...]

By |February 29th, 2016|SEO|0 Comments

11 YouTube Ranking Steps

With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web.

Knowing that you can reach such a large number [...]

By |February 26th, 2016|SEO|Comments Off on 11 YouTube Ranking Steps