Multi Armed Bandits & A/B Testing: Which Is Better

 

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|0 Comments

10 Crucial YouTube Ranking Factors

 

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web.

This is the kind of traffic you can’t ignore. In [...]

By |July 11th, 2016|SEO|2 Comments

How To Do Growth Marketing Yourself

Aren’t all marketers trying to achieve growth?

This is a question that often follows when topics like “growth marketing” or growth hacking” come up.

The answer is yes, but there are still some key differences in growth marketing that sets it apart [...]

By |July 8th, 2016|Marketing|0 Comments

A Framework For Assessing The Impact Of Your Blog On Company Sales

 

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

5 Surefire Consumer Psychology Tricks To Increase Conversions

Small things make big differences when it comes to conversions.

It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to [...]

By |July 6th, 2016|Conversion Optimization|0 Comments

5 Ways To Create Content On A Budget

Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond - all of that takes lots of time and effort.

Hiring editors, writers and paying for tools that scale the [...]

By |July 5th, 2016|Content|1 Comment

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience [...]

By |July 4th, 2016|Social Media Marketing|0 Comments

Content: To Outsource Or Not To Outsource

Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult.

You need content that is appealing and readable, but [...]

By |July 1st, 2016|Content|0 Comments

The 3 Layer Approach Of Pyramid White-Hat Linkbuilding

 

It seems to be absolutely clear what white-hat link-building is. But it’s not always that easy. It is hard to build links in the most natural way.

Struggling and looking for a balance in my backlink profiles, I [...]

By |June 30th, 2016|SEO|1 Comment

The Benefits Of Tracking Page Scroll Depth

There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday.

Bounce rate, pages per visit, conversions by page are important metrics to track [...]