Creating Your First Campaign In Yahoo Gemini PPC

When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]

By |October 13th, 2015|PPC|0 Comments

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.

Yes, [...]

By |October 12th, 2015|Analytics & ROI Analysis, Content|2 Comments

Social Signals Suck: Why Google Still Prefers The Gameable Link

Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social [...]

By |October 8th, 2015|SEO|2 Comments

11+ Tools To Track Content Engagement

Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]

By |October 7th, 2015|Content, Social Media Marketing|6 Comments

How To Get Data For A Specific List Of URLs In Google Analytics

When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]

By |October 6th, 2015|Analytics & ROI Analysis|1 Comment

20 IFTTT Recipes To Master Social Media Marketing

There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite [...]

By |October 5th, 2015|Social Media Marketing|0 Comments

4 Online Resources For The Rookie Graphic Designer

There are many online tools out there to help you create beautiful graphics quickly and efficiently. A simple Google search reveals free services such as PiktoChart, Venngage, and Canva. While these are quite simply drag, drop, and type tools, they're [...]

By |October 2nd, 2015|Web Design|1 Comment

How To Use Product Reviews To Drive SEO

If you're not doing product reviews you're missing out on some powerful opportunities to drive traffic to your site and drive readers to convert into buyers
By |October 1st, 2015|SEO|0 Comments

How to Use AdWords Ad Customizers [PPC]

What Are PPC Ad Customizers Anyway?
PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically - meaning you can effectuate instant changes as and when you need [...]

By |September 30th, 2015|PPC|Comments Off on How to Use AdWords Ad Customizers [PPC]

Website Analytics: Plugins That Provide Post Stats

When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]

By |September 29th, 2015|Analytics & ROI Analysis|1 Comment