In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want to leverage online leads, you must […]
Look at marketing ideas another way and you have a better understanding of what search tries to accomplish.
Look at search another way and you have a better understanding of marketing.
If you've never considered writing content for other blogs, now's definitely the time to start. The advantages of guest blogging are numerous, and when done right, guest blogging is a publicity gold mine. Think of it this way: writing content on a popular blog is like an amazing quid pro quo. A little bit of […]
It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner in town or the answer to the Fibonacci series, search is officially our best friend. […]