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Web Sites With A Social Conscience

by The Guy.

Today’s post has more to do with Al Gore’s An Inconvenient Truth than it does with search marketing, but then again, maybe not.

In my sojourns to yonder points on the web, I’ve run across some intriguing homepage content of late.

Take for instance Saffron Rouge an organic cosmetics company. I wasn’t so much impressed by organic cosmetics (I don’t use them) as I was by the little button beneath the Hacker Safe button that states: Saffron Rouge is 100% Wind-Powered. Walking the walk. Talking the talk.

5 Reasons We Liked The problogger Group Writing Project

by The Guy.

problogger had a group writing project this week and the following 5 reasons are why we enjoyed it.

1. It made us think - The task was to post a top five list, but the real challenge was to create a top five list we hoped would engage comment and conversation and be pertinent to our business tract.

2. It helped prove the level of user engagement - With 893 entries the level of commitment was inspiring and a proof of concept in making blogs work as buzz generation tools.

3. The Link Love - Nuff said.

5 Low-Cost High-Impact Relatively Immediate Search Marketing Tactics

by Dora Gedeon.

1. Online Press Release Distribution – Some cost more than others and some are in fact free but a salient, relevant press release can garner top results within hours of release and make it onto any number of newsfeeds

2. Get Dugg – Although there is nothing guaranteed, the right story at the right time can be rewarded on Digg and result in a significant traffic boost, again, literally within hours

3. Article Submission/Syndication – Make your site content work for you. Much like press releases, create a compelling angle for a feature or product on your web site and submit with results being increased brand awareness, increased traffic and increased links in hours if not days

Personalized Search: You’re Everyone Else

by Ruud Hein.

Tell me honestly, is this your taste in music? Is this then? Is this the color you want your car to be? Are these the foods you want to know more about? Are these the names your prefer? Are these your most popular web sites?

Can you honestly say 100% “yes” to all of them?

What if your life, from the products you see in a store to the content that reaches you, were based on these lists? Forget about Indie movies, forget about that awful looking but deliciously written fringe site, forget about that unheard of author: you’re everyone else.

4 Ways to Increase Sales Using Yahoo Answers?

by Jeff Quipp.

If you haven’t heard of Yahoo Answers before, perhaps its time to familiarize yourself, as there are 4 means of using it to increase your company’s sales. The concept is that people with questions pose them, and numerous other “do gooders” (and those with more obvious commercial motives) post answers to these questions. The “Asker” then evaluates the answers, and the one with the best answer is awarded points and status. No more 10 million results as found with search engine result sets, just a finite number of answers using the human logic algorithm (which is still superior to search algorithms by the way).

Top 5 SEO Skills Identified As Most Important

by The Guy.

The rankings for the following 5 skills come courtesy of the SearchNewz.com’s Reader’s Choice Search Marketing Resources.

They are, in order.

1. Copywriting (28%) - While this shouldn’t come as a surprise to anyone, what is suprising is how little value can sometimes be placed on it by both SEO firms, and clients. If you’re sourcing an SEO vendor, ask them if they have a copywriter on staff. If the answer is no, move on.

Google’s Incomplete Web History

by Sasha.

Trying out Google’s Web History I see value in instant recall of things you’ve seen but forgot about. Searching your own history, that is.

I already showed how you can have your own web history without Google. Today I found out that I might actually prefer that technique versus Google’s — and privacy has nothing to do with it.

I was reading the extremely interesting New York Times article Genes Take Charge, and Diets Fall by the Wayside. Later today I mentioned that article to a friend who asked for the URL. Oh, what a beautiful moment to experiment with the usefulness of Google’s Web History!

10 Search Marketing Things That Keep Me Up Nights

by The Guy.

1. Is it just me, or does SEOmoz sound like a baseball team? Ladies and gentlemen, the Seattle Seomoz!
2. What exactly did that guy mean when he told me to go Fark myself?
3. If you were ardent and serious about the AACS key debacle, does that make you a grave Digger?
4. Are the kids at Google searchengineers?
5. Is Flickr just a flash in the pan?
6. Is SEORoundtable something that happens nightly?
7. Microhoo?
8. If genius is one percent inspiration, ninety-nine percent perspiration does that explain PageRank?
9. Askhoo?
10. If I don’t have a Purple Cow is it okay if I have a brown one?

Net Neutrality

by The Guy.

So what is Net Neutrality?

According to Google’s definition (Which I found easier to understand than Wikipedia’s):

Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days. Indeed, it is this neutrality that has allowed many companies to launch, grow and innovate. Fundamentally, net neutrality is about equal access to the Internet. In our view, the broadband carriers should not be permitted to use their market power to discriminate against competing applications or content. Just as telephone companies are not permitted to tell consumers who they can call or what they can say, broadband carriers should not be allowed to use their market power to control activity online. Today, the neutrality of the Internet is at stake as the broadband carriers want Congress’s permission to determine what content gets to you first and fastest. Put simply, this would fundamentally alter the openness of the Internet.

Google Adwords Editor Version 3.5 is Released

by Dora Gedeon.

The new version is out. The following is a list of what they’ve improved on.

•  You Can View Image Ads
• Drag & Drop: Mouse Friendly organization by dragging objects to their desired location.

• Region & City Targeting: Finally! An expanded version of GEO targeting that allows you to target cities and Regions. The previous version only allowed country targets. Here’s a screenshot;

• Other Miscellaneous Changes: Keyboard Shortcuts, Delete Multiple Tools, & Add Draft Campaigns via Tab Tool Bars.