How Do You Measure Social ROI?

The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy.

However, by [...]

By |October 5th, 2016|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How Do You Measure Social ROI?

A Road Map To Evergreen Content

Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out.

But many people wonder how easy it is to create evergreen [...]

By |October 4th, 2016|Content|1 Comment

When To Use An Empathy Map

The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s [...]

By |October 3rd, 2016|Content, Marketing|1 Comment

Creating Your Company Using $0

If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a [...]

By |September 30th, 2016|Marketing, Web Design|2 Comments

A Check List of 15 Social Media Tips to Kindle Audience Engagement

If there's one metric that represents a definite and direct result of social media marketing, it is social media engagement.
What Is Social Media Engagement? Why Is It Important For Your Business?
Engagement is the sum of likes, shares and comments that [...]

By |September 29th, 2016|Social Media Marketing|Comments Off on A Check List of 15 Social Media Tips to Kindle Audience Engagement

13 WordPress Conversion Testing Plugins

“Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” - Bryan Eisenberg
These wise words convey a strong message -- all of us should care about conversion optimization. And there are so [...]

By |September 28th, 2016|Web Design|Comments Off on 13 WordPress Conversion Testing Plugins

Funny: Humor Can Work In PPC Ads

Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action?

One side says yes, and another says, not really.

Marketing professors at the [...]

By |September 27th, 2016|PPC|Comments Off on Funny: Humor Can Work In PPC Ads

How To Easily Optimize Internal Linking With A1 Website Analyzer

Years ago, optimizing your internal linking was often referred to as "PageRank sculpting" - a term and technique now considered ancient and of no importance, by some.

Pagerank Sculpting...

The idea was that you could affect how your Google [...]

By |September 26th, 2016|SEO|5 Comments

If Google Is So Smart, Do I Still Need Local SEO?

Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO [...]

By |September 23rd, 2016|Local Search, SEO|Comments Off on If Google Is So Smart, Do I Still Need Local SEO?

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup.

This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new [...]

By |September 22nd, 2016|Analytics & ROI Analysis|Comments Off on How To Setup Subdomain Tracking