"Blogging is one of the best ways that you can help your business." I'm sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many [...]

How to Do Broken Link Building in 3 Easy Steps

by Zain Shah September 3rd, 2014

Even after all the latest Google updates, link building is still among one of the most important tactics an SEO can employ — if done correctly. The key phrase here is if done correctly. What this implies is that you are not breaching any Google guidelines (paying for links, cloaking etc) and that the source [...]

3 Steps To Bootstrap Your Facebook Ads

by Pierre Lechelle September 2nd, 2014

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday. Facebook Ads' options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that [...]

The Easy 8 Step Marketing Strategy For Your Business Blog

by Craig Sutton September 2nd, 2014

1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real [...]

What The Google Adwords Preview Tool Can Do For You

by Jennifer Blackie September 1st, 2014

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing [...]

Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Case Study: How SEO Launched Killer Infographics

by Amy Balliett August 29th, 2014

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and [...]

3 Proven Strategies to Succeed in SEO

by Kristen Godel August 29th, 2014

Search Engine Optimization (SEO) is used to maximize user traffic to the website. It can be best described as several methods and practices used to improve the way that a website is seen and interpreted by a search engine. On paper, this sounds easy enough, however the concept can actually be quite complicated if not [...]

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In addition to being convenient for individuals, the use of local search marketing such as geo-fencing can prove [...]

25 Amazing Ways to Boost eCommerce Conversion Rates

by Matt Janaway August 28th, 2014

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of businesses don't even know their eCommerce conversion rates. For this reason, I will be highlighting [...]