Five Easy Ways To Lose Authority Or PageRank

by Kari Pritchard March 25th, 2014

Between juggling all the different important aspects of your site – from content creation to driving sales – it can be hard to keep your finger on the pulse of everything at once. Even though it will be near impossible to prevent all mistakes from slipping through the cracks, here are five simple ways your [...]

Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too much? Are your long-tail keywords actually adding any real value to your campaigns? An effective long-tail Google AdWords strategy is not [...]

Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting [...]

Any sound advice on how to improve your website will always emphasize the importance of user experience. As the term suggests, user experience refers to the overall experience of a visitor as they navigate your website, and the better it is, the more likely the user will continue to visit and revisit. This is critical [...]

The 5 Core Steps to Consultative Selling

by Brian Farrell March 21st, 2014

If there is one secret to sales success, it lies in your ability see things from your customers point of view — as well as your own. And because of this simple secret, we have an endless array of consultative selling models to choose from. The challenge with these models is that every salesperson, as [...]

It's hard to confidently make a list of things that Google will never do. The company is too forward-thinking and secretive to be predictable. Five years ago, who would have forecasted that Google would make eyewear? Who would have guessed they were developing self-driving cars? For a long time, Google was strictly a search engine. [...]

An SEO Intervention for Ranking Addicts

by Andrew Marsh March 20th, 2014

[Ed.: SEP Inc. acknowledges addictions can be ruinous on many levels. While the below post is in jest to make a point, SEP Inc. acknowledges addiction is a serious matter. If you or someone you know suffers from addiction please seek help and support.] You just cant help yourself, can you? Like many marketing managers [...]

For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of default reports. Google Analytics provides reporting and supports data based decision making for countless businesses [...]

If you want to grow the audience of your blog or website, you have to keep looking for new opportunities to promote your content. Writing good articles won't get you anywhere if you don't know how to find the right websites or influencers that can popularize your business. The interest for content marketing has grown [...]

How to Outsmart your Competition with Video Content

by Matt Witkowskyj March 19th, 2014

Video content is one of the most engaging forms of media in our history. According to ComScore 1.2 billion online videos are watched every single day, the majority of which are uploaded onto YouTube. To nobody's surprise, this trend is predicted to continue well into the future, with Cisco estimating that by 2016, 55% of [...]