SEO In Healthcare – How To Capture Millennials

Each year, a new generation of Americans begins their search for a primary care physician. These millions of newly-fledged adults are among the most technology savvy people in the world, having grown up in a culture with a [...]

By |November 11th, 2016|Marketing|Comments Off on SEO In Healthcare – How To Capture Millennials

The Art of Email Outreach for Link Building

Getting traffic to your blog can be a tricky thing, especially when you're reaching out to a very specific customer niche. While the key is still to have great content, it can't hurt to reach out to people to gain [...]

By |November 10th, 2016|SEO|Comments Off on The Art of Email Outreach for Link Building

4 Sure-shot Ways To Reinvent Your Engagement Funnel

The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your [...]

By |November 9th, 2016|Marketing|Comments Off on 4 Sure-shot Ways To Reinvent Your Engagement Funnel

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]

By |November 8th, 2016|Content, Social Media Marketing|Comments Off on Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Social Media For Customer Acquisition

What do you want to get out of your social media marketing?

For most companies, the benefits they expect to see are: increasing exposure (89%) developing loyal fans (68%) providing marketplace insights (66%).

These [...]

By |November 7th, 2016|Social Media Marketing|2 Comments

The Google Trump vs Hillary Conspiracy

Republican nominee for president believes that Google is plotting against him.

Donald Trump claims that Google Search is plotting against him and is suppressing negative news on Hillary Clinton.

Presidential candidate Donald Trump is no [...]

By |November 3rd, 2016|SEO|Comments Off on The Google Trump vs Hillary Conspiracy

5 Common Email Marketing Issues (& How To Solve Them)

Email marketing is an instrument that helps your business stay in touch with your clients, keep them informed, force to visit your website, go to the offline store, and/or participate in an event you’re organizing.

From our [...]

By |November 2nd, 2016|Email Marketing|5 Comments

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing [...]

By |November 1st, 2016|Analytics & ROI Analysis|1 Comment

How to Get Around Google’s New Local Business Review Guidelines

On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be [...]

By |October 31st, 2016|Local Search, SEO|Comments Off on How to Get Around Google’s New Local Business Review Guidelines

What To Blog For A Small Local Business

What should you say and how should you say it to improve your search engine optimization?

For a small business, blogging can be a powerful tool for increasing traffic and therefore business leads. But about what should [...]

By |October 28th, 2016|Local Search|1 Comment