Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free spirited Pisces I am. This is called Adapting. I have also had to apply this [...]
1. One Box Results Can Decrease Click-through On Organic Results By 65% In a working paper, Zhenyu Lai and I measure the impact of OneBox by using a quasi-experiment before and after the introduction of Google Flight Search. Using a third party data service, we compare user behavior on searches across thousands of search queries [...]
In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most important SEO strategies one can employ. How does one go about implementing effective link building? [...]
Some people say you never get a second chance to make a first impression. It's funny how much time and energy companies and brands devote to marketing activities when a big source of trouble is there, in front of their eyes and needs to be fixed before anything else. As people type their name, Google [...]
Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has catapulted Google to the forefront of direct response advertising online. This new product from [...]
Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the forefront and making antiquated search engine marketing approaches obsolete. Seven years ago, the idea of [...]
There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools to keep your site clean and have a great relationship with search engines. This article [...]
It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in local search results. With Google's increased focus on local search and its own Google + [...]
It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc. But is there more to these tips? Well, the more one learns about [...]
Working With an Outside Developer: How to Make Your SEO Campaign Successful
Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to [...]
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