How Customer Value Optimization Works

In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important [...]

By |December 23rd, 2016|Conversion Optimization|Comments Off on How Customer Value Optimization Works

Top 5 Technical Issues Large Sites Have with AngularJS

If you’re building a large website with AngularJS, you have your work cut out for you. A large site is a big enough undertaking already, and AngularJS doesn’t exactly make things any easier. Due to your project’s large [...]

By |December 22nd, 2016|Web Design|1 Comment

How To Optimize Your AMP Pages Using Google Search Console

Over 2G data connection and sometimes even 3G, many face issue of slow internet speed. For e-commerce business, it all results in loss of business. Needless to say, to cash in on user attention fast services have to be provided [...]

By |December 21st, 2016|Mobile|Comments Off on How To Optimize Your AMP Pages Using Google Search Console

How to 3X More Instagram Followers

With Instagram being the fastest growing social network for brands, it’s where your business needs to be. In fact, the number of brand followers increases at an average of 6-8% every month. But how exactly do you drive that growth [...]

By |December 20th, 2016|Social Media Marketing|Comments Off on How to 3X More Instagram Followers

How To Get More Sales This Valentine Day

For search marketing campaigns, Valentine is just around the corner.

Valentine sales are booming, surpassing 18.9 billion dollar. Isn’t this exciting? So, without further ado, let’s take a look at some of the best resources that will enable you to increase [...]

By |December 19th, 2016|Conversion Optimization|Comments Off on How To Get More Sales This Valentine Day

User Friendly On-Page SEO: A Short Guide

On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images.

What's beautiful about good [...]

By |December 16th, 2016|SEO|14 Comments

9 Reasons Not To Use Rankings As Your Google SEO KPI

Google has made a lot of changes over the years. And despite the fact that some of these changes have been labelled as furry cuddly animals (Pandas and Penguins), the changes have been anything but cute. For many, many companies, [...]

By |December 15th, 2016|SEO|Comments Off on 9 Reasons Not To Use Rankings As Your Google SEO KPI

How To Improve Local SEO & 3 Pack CTR

The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results:

And in 93% of searches with local [...]

By |December 14th, 2016|Local Search|Comments Off on How To Improve Local SEO & 3 Pack CTR

How To Build An Irresistible Lead Magnet

Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most [...]

By |December 13th, 2016|Lead Nurture & Marketing Automation|Comments Off on How To Build An Irresistible Lead Magnet

Everything You Want to Know About Amazon Advertising

For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]

By |December 12th, 2016|PPC|Comments Off on Everything You Want to Know About Amazon Advertising