Google Suggest Optimization: How To Optimize For Google Autocomplete

Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took "I punched a…" and it auto-suggested "...whale right in the face".

Oftentimes Google Suggest is a [...]

By |February 29th, 2016|SEO|Comments Off on Google Suggest Optimization: How To Optimize For Google Autocomplete

11 YouTube Ranking Steps

With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web.

Knowing that you can reach such a large number [...]

By |February 26th, 2016|SEO|Comments Off on 11 YouTube Ranking Steps

Google Testing 4 Top Ads Layout

There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following:

“We’ve [...]

By |February 25th, 2016|PPC|2 Comments

Benchmark Your Locations With This Local Status Report

It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for [...]

By |February 24th, 2016|Local Search|Comments Off on Benchmark Your Locations With This Local Status Report

10 Excellent Twitter Management Tools For Improved Engagement

Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything [...]

By |February 23rd, 2016|Social Media Marketing|Comments Off on 10 Excellent Twitter Management Tools For Improved Engagement

Ways to Gather Start-Up Analytics (And Use Them)

The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every [...]

By |February 22nd, 2016|Analytics & ROI Analysis|Comments Off on Ways to Gather Start-Up Analytics (And Use Them)

7 Ways To Improve Content Marketing

Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.

Outbrain show relevant, related links. They use behavioral targeting to recommended [...]

By |February 19th, 2016|Content, Inbound Marketing|Comments Off on 7 Ways To Improve Content Marketing

How To Reward Your Brand Advocates (Without Money)

So you've got brand advocates (great!), and now you want to reward them.

But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand.

Or maybe, you just want to be a bit [...]

By |February 18th, 2016|Marketing|Comments Off on How To Reward Your Brand Advocates (Without Money)

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right?

NO!

PPC should never be [...]

By |February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)

How To Get Back Into SEO After Being Away

We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and 'Google laws' sprout up on a regular basis. [...]

By |February 12th, 2016|SEO|Comments Off on How To Get Back Into SEO After Being Away