7 Things A Plumber Can Do To Get Noticed
Make your brand on the web by making a name for yourself.
1. Educate Kids
Take a couple of kids under your care. Teach them the job, teach them a skill.
Blog the process.
Better: have them blog their progress.
Best: have both sides blog. They talk about their experience; you talk experience.
2. Create Flowcharts
You know what common problems your customers encounter and you answer their questions about it time and time again.
Repurpose that knowledge and information by creating flowcharts that help people identify what the problem is and whether they might be able to fix it themself or not.
3. Answer A Question
Use social networks to find people who have problems. Answer their questions.
Set a fixed day, time and duration: the doctor is in.
4. Be A Savior: Donate Time
Find people who need help. Help them with simple things.
5. Identify Parts
Create pages showing common objects and parts. Name them, explain them.
6. Win A Fix
Throw a bunch of common repairs up there; give people a chance to win one.
Win it, fix it, blog it.
7. Help The Elderly
Set some time aside to make a tour through the neighborhood to repair dripping faucets and runny toilets for the elderly.
Question: what other ideas can you come up with to promote?
My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.
People who know me know I love coffee.
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I think this article is terrific! I passed it along to my plumber
What I love most about this is that the advice is pretty transferable – I am thinking I need to do this for my own business!
eileen lonergan recently posted: How to set up the rel=”author” link
Thanks Eileen.
Yes, some of these can be ported to almost anything else. Reason I picked a plumber is to keep it real, keep it actionable on the smaller scale. It's too easy for us SEO/marketing nerds to get lost in the Big Ideas — but how does it translate for the corner store? What is the mom & pop e-tailer to do?