7 Things A Plumber Can Do To Get Noticed

by Ruud Hein August 25th, 2011 

man holding a sign which reads I'm Joe The Plumber

Make your brand on the web by making a name for yourself.

1. Educate Kids

Take a couple of kids under your care. Teach them the job, teach them a skill.

Blog the process.

Better: have them blog their progress.

Best: have both sides blog. They talk about their experience; you talk experience.

2. Create Flowcharts

You know what common problems your customers encounter and you answer their questions about it time and time again.

Repurpose that knowledge and information by creating flowcharts that help people identify what the problem is and whether they might be able to fix it themself or not.

3. Answer A Question

Use social networks to find people who have problems. Answer their questions.

Set a fixed day, time and duration: the doctor is in.

4. Be A Savior: Donate Time

Find people who need help. Help them with simple things.

5. Identify Parts

Create pages showing common objects and parts. Name them, explain them.

6. Win A Fix

Throw a bunch of common repairs up there; give people a chance to win one.

Win it, fix it, blog it.

7. Help The Elderly

Set some time aside to make a tour through the neighborhood to repair dripping faucets and runny toilets for the elderly.

Question: what other ideas can you come up with to promote?

Sign: Joe the Plumber - Leave me out of this - Vote Nov 4

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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2 Responses to “7 Things A Plumber Can Do To Get Noticed”

  1. I think this article is terrific! I passed it along to my plumber :) What I love most about this is that the advice is pretty transferable – I am thinking I need to do this for my own business!

    • Ruud Hein says:

      Thanks Eileen.

      Yes, some of these can be ported to almost anything else. Reason I picked a plumber is to keep it real, keep it actionable on the smaller scale. It's too easy for us SEO/marketing nerds to get lost in the Big Ideas — but how does it translate for the corner store? What is the mom & pop e-tailer to do?