About the Author: Lyena Solomon
Lyena started her career as a webmaster in 1995, working on intranet sites for Motorola. Later she moved to web development programming in Perl, ASP, PHP and several proprietary languages. She managed development teams in Silicon Valley companies. Understanding of SEO, analytics, search and usability came with web development experience. Lyena's experience in online marketing, social media, analytics, and web development results in using diversified tactics to achieve the desired outcome.