facebook-party

Utilizing Facebooks advertising platform is a great way to conduct market and consumer research.

Facebook may have over 500 million users who frequent the site and spend a considerable amount of time on there but those people are not particularly interested in ads. Theyre interested in what their friends are doing, looking at photos, searching for other people, and of course playing social games such as Mafia Wars.

Facebook knows this. In order to give their users a quality experience they have chosen to not place advertisements directly in front of the user, instead they keep them unobtrusive and off to the side. This means two things: Facebook wont send your business hordes of traffic and CTR percentages can often be incredibly low (well below 1%).

So then why bother with Facebook?

Demographics

market-research

Facebook users offer the site very detailed information about them, from their age, sex and current location all the way to what movies they watch, places theyve checked-in at and of course fan pages of brands that they like.

With enough clicks from Facebook ads, your business can look for and identify trends  in an effort to uncover a hidden target market that wasnt previously known. Or, your business can learn more about their interests and then optimize your entire marketing strategy to better reach your audience.

Dont expect Facebook to send your business a high volume of buyers but use its advertising platform as a means of conducting market research. The more you know about your customers, the better you can serve them.

Ryan McNeely

I thoroughly enjoy PPC marketing. It is fast, effective and can be turned on or off at anytime. No other medium of marketing can reach prospects so quickly, yet be so manageable. PPC should be utilized in any online marketing endeavor.

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2 Responses to “Advertise on Facebook to Learn More About Your Customers [Quick Idea]”

  1. PrasantN says:

    the placement of the facebook ads is great and it works. I play games so while writing something on a friends wall if i find their is add of some game liked by friend. chances are that i am going to click on it since i am a gamer and second my community likes it :) thanks for ut thoughts :)

  2. I think the whole issue of Facebook Ads is very interesting. I attended a presentation on it in the UK last week. From what I was told it's more beneficial for B2C advertising rather than B2B.

    It also seems that you have to work much harder as an advertiser to get your audience's attention than on Google because people are primarily on Facebook to be social.