This is actually number 6 on my list of New Year Resolutions, but that is only because it is the only work related one. However, it is certainly not the least important!
In the last year I have had to change the way I work. If you read my previous posts you have picked up on that. For example, in May I wrote Online Diversification A Vital Strategy For Survival which is in direct response to the troubles I was having with my main website. I was relying too heavily on one website, one narrow niche, one traffic source and then got thumped by the infamous Google Panda update.
I am pleased to announce that my plans to diversify are still underway as I am working harder on alternative sites and also making attempts to break into the dark and misty (maybe that is my problem) world of Social Media, I am left with a somewhat haphazard approach to work. I am flying by the seat of my pants! Well, not flying, just, winging it. I need to change. I need to be more structured, more organized.
Ok, those that know me well will know that I am actually very organized on paper. I have numerous spreadsheets detailing what I should be doing and when. However, just as I am the type of person to draw up a pretty plan of action, I am also the very sort of person to totally ignore it. I can go a week without looking at my weekly writing and SEO planner. But, at least I have one!
Never miss a beat:
- 12-Step Program to Buy Back Time
- Using An Editorial Calendar For Your Blog
- Foolproof Tricks To Sticking To Your Schedule
So that leads me to my New Year Resolution to be more organized. I am hoping that it will extend beyond work though, or at least, to be more organized in my work will have a positive knock on effect to my personal time. If I can get everything done during the day then I have more time to study (I am still reading Health Sciences with the Open University) and exercise before it gets "too late".
My last post, On The Road to Recovery A Panda Success Story in Two Parts, was certainly more positive. Although part 2 has yet to be written, as it is still in the making! Since that was published a month ago I have managed to increase traffic by another 2.4%. Not a huge leap, but every little counts in this game line of business.
So, for me, next year is the year that I make my plans more actionable and set goals that I can achieve. My current schedule is impossible to maintain, which is why I keep failing and then end up giving up on the plan and winging it. I simply do not have the time to do all the things that I want to do. The problem is, I have a habit of doing the things that I enjoy the most first. This is fine when you are a hobby blogger but does not work when you are running a business. Winging it used to work, in the days when traffic was healthy and fresh content was all that was required, but now I need to be more business like. A man with a plan.
You can see all of my new year resolutions on the note attached to this article; 2012 New Year Resolution to Lose Weight and Get Fit. I have no idea how I am going to find the time to improve my photography. I think the entire plan hinges on the success (or failure) of implementing item six.
I believe that content is king and all other SEO comes second. Build an awesome website and write brilliant content first, then your readers will do the SEO work for you. Website: Morrowtech.co.uk Google: +Jon Wade Twitter: @jonpaulwade