Yesterday, I made six posts on SEO Scoop.? Of those 6, 5 were real posts, and one was just a test to make sure my new server was handling things properly.? The subject of that post said clearly, "Test – Ignore This", and the body of the post, which showed up fully on the home page in the snippet said, "Just testing something out folks, move along, nothing to see here."
Why do I bring this up?? Well, until very late last night, that post was the most-read post of the day.? After the day was almost over, it fell to #2.
I think this is hysterical.? What does this tell me?? If you want your users to do something, tell them NOT to do it! Ok, I don't want to imply that you should always use this strategy for everything.? Don't go out and replace all your Buy Now buttons, with Don't Buy Now buttons.? But you might occasionally want to test this out with something small.
Maybe something along the lines of "Whatever you do, don't click this.? You really DON'T want to know what you've been missing all this time".
Thanks to all of you who turned my server test into a marketing test.?