5 Rookie Marketing Mistakes Everyone Makes
1) Not enough competitor research
Because it’s much more fun to some up with your own ideas, and do things instead of conduct research, most marketers don’t spend enough time analysing what their competitors are doing.
By taking the time to see what products and services your competitors are offering, and how they’re marketing those products and services, you’ll be able to market your own business from a position of strength.
2) Not enough keyword research
Even in the social media age, keywords are the heart and soul of how a search engine like Google determines what your site’s about.
Unless you put in the effort to structure your site effectively, you’re making it harder than it has to be for search engines to decide on the exact nature of your business.
3) Not enough content
Perhaps you have done adequate keyword research. Now the second part of the keyword game is to know where to put them – and that means publishing quality, relevant content.
You’ll give yourself a much bigger opportunity to position your website as an authority in your niche if you have a significant amount of related content about one particular topic.
4) Trying to do everything yourself
If you’re passionate about something it’s very easy to think that there’s nobody else in the world that can do quite as good a job as you. And maybe you’re right.
Still, you’re never going to be able to grow your business without a bit of leverage – and that involves employing somebody else to do the more mundane tasks so you can concentrate on strategy.
5) Give up too easily
Just because something doesn’t appear to be working doesn’t mean that it won’t work if you keep on going.
Maybe your customers don’t buy immediately? Perhaps you should be split-testing against alternative copy?
Search engine optimization is something that may take a long time to have a significant impact – but you won’t know unless you keep with it.
What other common mistakes should newcomers be aware of? Leave a comment by clicking here.
David Bain has immersed himself in internet marketing for over 10 years now, and conducted internet marketing strategy seminars for the past 4 years. He is author of the 13 Pillars of Internet Marketing as well as author and founder of the recently updated 26-Week Internet Marketing Plan Blueprint.
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Great advice David, I particularly liked your point about patience with SEO. If you want lasting results you really need to put in the effort and not cut corners.
Thanks James – so many 'make money quickly' systems do quality SEO a disservice by claiming that long-term, sustainable success can be achieved overnight!
David Bain recently posted: Improving your site crawlability
I have made everyone of these mistakes in my short career and still make some of them daily, like not outsourcing some of the mundane tasks.
Thank you for the reminders David.
And I still make them too!
It's so important to stay focused on doing the basics correctly.
David Bain recently posted: Improving your site crawlability
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