Comments on: Ruud Questions: Kim Krause Berg

By: Jesse

Jesse — Fri, 20 Mar 2009 06:38:35 +0000

I know a guy who just built a huge social networking site for seniors, they have dumped hundreds of thousands into this site and don't want to pay anyone for SEO. This story is all too common. I own a web design agency in Denver and only recently in the past 2 years is anyone really considering SEO seriously, but not being serious about it yet. A few clients understand, but most think it's a up sell or something optional and believe traffic will end up just coming. It's a strange world out there with a lot of strange ideas. Thanks for the article your right on target.

By: Kim Krause Berg

Kim Krause Berg — Wed, 18 Mar 2009 18:41:58 +0000

I agree @MarketingMan and @Nick The financial waste we hear about from banks and government bailouts is upsetting, but I see the same thing happening in marketing, web design and software development companies too. I keep reminding my clients about requirements and testing, not to slow them down or drag down a process, but to save them money!

By: Marketing Man

Marketing Man — Wed, 18 Mar 2009 17:11:22 +0000

These are issues which needs to get addressed if companies want to be competitive in the online environment. Perspectives are changing, but not fast enough, which leaves a lot of space for the smaller players to cement their claim 1st!

By: Nick Stamoulis

Nick Stamoulis — Mon, 16 Mar 2009 17:47:23 +0000

I find it crazy how a company can spend that much money on website design but forget to think about SEO. How else are people going to get to your website?

By: Online Marketing Blog

Online Marketing Blog — Sat, 14 Mar 2009 07:39:14 +0000

I have also experienced this with many companies they just don't get seo. With a website the field of dreams effect doesn't work if you build it they will not come. You need to get proactive and get in the ground level to get a website that will get found and sell your product once users get there.

By: MiriamEllis

MiriamEllis — Sat, 14 Mar 2009 02:23:00 +0000

What a fun interview. I especially loved the anecdote about the top gun and the missing CTA. That was great, Kim. Nice one, Ruud!

By: Markus Merz | Hamburg St. Georg

Markus Merz | Hamburg St. Georg — Fri, 13 Mar 2009 18:21:38 +0000

Good questions, good answers.

What I liked was the pint to put the central 'non selling proposition' (NSP on top. As I am surfing the web from germany this is a point to format bold, red, blinking and underlined

What I missed a little bit were the important related hints towards a) landing pages and b) reduce as much as you can (to avoid clutter).

By: Kim Krause Berg

Kim Krause Berg — Fri, 13 Mar 2009 15:45:17 +0000

I was honored to be chosen and delighted by your questions. Thank you so much, Ruud.

By: Carrie Hill

Carrie Hill — Fri, 13 Mar 2009 15:37:26 +0000

Great Interview!

Kim is one of my all time favorite people in the industry. She's always helpful, open and available if I have a question – delivers a TOP QUALITY product when I hire her to do a job – and goes above and beyond to educate all of us on the intricacies of Usability.

I'm in the process of hanging out my own shingle and I just went and did the "5 W & H" test on my own site – I think I have some work to do, Kim – so thanks to both of you for the reminder.