Toronto, May 31, 2011 – Search Engine People Inc. (SEP) today announced that for the first time, it will be launching a television commercial aimed at the southwestern Ontario market. The commercial will assume the same basic messaging as the company's radio commercials, focusing on the fact that the company is not a jack of all trades, but rather a master of search. The commercial also shows the faces of a number of its staff, giving viewers a glimpse of the diversity that helps make Search Engine People so successful.
The television ad is designed to support and complement all other forms of promotion being undertaken by SEP including radio, search, speaking, social media, trade shows, and more. According to SEP CEO Jeff Quipp, while being able to practice what we preach is of utmost importance (and we do search SEO on Google.ca), its important to also demonstrate that search is just part of the marketing mix, and not the entire mix. Creative media such as television and radio, drive awareness and recognition, while search gets our message in front of potential clients when theyre ready to purchase.
2010 was a stellar year for Search Engine People said Quipp. We made the Profit 100 list of Canadas Fastest Growing Companies in both 2009 and 2010. Our goal is to keep the growth momentum going, and to retain our leadership position in the Canadian market, despite the entrance of larger players. Competition from large American firms was very strong, but the firms unique approach and philosophy served it well. As Quipp says The Profit 200 acknowledgement is a testament to our win-win-win philosophy, and tells us to continue along that path of ensuring that all involved parties (clients, employees, and SEP itself) succeed.
SEP began operations in 2001 out of the basement of Quipps home, and grew rapidly since inception. The company now has a team of 55 individuals focused solely on helping Canadian companies with their search engine marketing efforts, and is growing in excess of 50% per year. The companys specialties include search engine optimization (SEO), paid search (PPC), and social media marketing (SMM), though the majority of the firms revenues derive from SEO and PPC.
About Search Engine People Inc.
Search Engine People Inc. (SEP) is Canadas largest search marketing firm, with expertise in SEO, PPC , local search, social media marketing, and campaign tracking. Search Engine People works with a variety of clients from national and multinational corporations such as Scotiabank, Purolator, and Discount Car and Truck Rental, to small and medium sized enterprises. For more information regarding Search Engine People Inc., visit http://www.searchenginepeople.com.
Jeff Quipp, CEO
Search Engine People Inc..
Jeff (at) searchenginepeople.com