There's an interesting story in today's Globe & Mail regarding Canada's green initiative.
It seems the federal government has in essence, hijacked the name of an existing non-profit, environmental organization in British Columbia. The government program, Canada EcoTrust tramples all over EcoTrust Canada.
In fact, type CanadaEcotrust.com in your browser and it redirects to Ecotrust Canada. Search for Canada Ecotrust in almost every available search engine and the first or first and second result tends to be Ecotrust Canada.
Ultimately, this is a story about due diligence. A simple search of any search engine would have raised flags.
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