Did you know the following information is at your fingertips, quietly tracked in the background by your web server? Let me also note how you can use this data in your SEO efforts moving forward!
1. Keywords and phrases most used to find your site.
You may be surprised at what you find there. Terms you didn’t think of that you can concentrate on and write more about!
2. What site the visitor was at before landing on your site (referrers).
Besides search engines, this is a great way to build on relationships by seeing who is linking to you, visiting their site and sending a thank you note. You may even find positive reviews you can post about and link to (and negative ones you can then address in a positive and constructive manner).
3. What page they landed at.
See where they are landing most and make it the best experience possible. Keeping visitors on-site is part of SEO. Also, use that page as a jumping off point to more resources on the same topic.
4. What page they left your site.
This helps you minimize your bounce rate by ensuring the pages landed on are topic specific, have a call to action and offer the info site visitors would be looking for (without unnecessary additional clicks).
5. Number of page views.
Reflect what folks are gravitating to most so you can offer more of the same (and maybe organize and optimize it even better!)
6. Number of unique visitors.
This number is key to you being able to correlate any results or conversions based on your SEO efforts.
7. Most visited pages overall.
Are those pages up to date? Do they have a call to action?
8. Stats by month, day, hour.
Know when you get the most eyeballs to schedule new announcements or launches. These stats will also show trends based on your marketing efforts. If you start a new campaign, you should see a bump. If not, why not?
9. How often Google, MSN, Yahoo, Alexa, etc. visit for updates.
Can’t expect to get indexed by the Search Engines if their bots or spiders are stopping by on a regular basis, right?
10. Browsers and Operating Systems visiting your site.
Every browser has its quirks and displays your site slightly differently. These stats allow you to know who to cater to based on the actual number of visitors using a specific platform.
All of the above information is “need to know” for you to be able to build and grow your site to cater to your site visitor’s needs. No guessing required – now you know what you need to know to make things happen! Make a point of visiting your server’s stats at the end of each month. This gives you the ability to spot any trends or visitor patterns that you can use to your advantage or nip in the bud!
Judith Kallos is a good humored surprisingly non-geeky WordPress Consultant and Online Business Coach who has helped small business owners to embrace WordPress and the online arena for all it can be since 1995.