Creating a great, well rounded SEO / SMO campaign can be a huge undertaking, especially when dealing with all the facets, tools and time involved. Now, the majority of the work, as you probably know by now, will be in your SEO content. No surprise there, since it’s a vital part of any online SEO and marketing campaign. You’re probably also aware that, in order to maximize your online efforts and presence, you need fresh content with your primary keywords to increase your product, brand and authority.
The biggest demand for most SEO campaigns is content, content and more content. Readers want new content, linking sites want new content and, yes, search engines want new content. You need copy for guest posts (link building), article submissions if you use them (link building), web pages (on site content), blogs (on site content), etc. Some SEO techniques become obvious after awhile: on page optimization, description tags, articles, guest posting… Even after doing all of that, however, there’s still something missing.
An important part of any online marketing campaign is Connections, with a capital “C”. Connections are important. Now, I’m not talking about the occasional hello on a social media site. I’m talking about the kind of connections that take you over to the personal level with your audience. One of the easiest ways to make those connections is with your blog posts.
As a budding, successful business, you’re adding content and sharing the latest news with your readers on an ongoing basis. While press releases are a great way to let potential clients know you’re a viable solution and keep them updated on your latest company news, they won’t drive daily traffic like a well-written and often updated blog.
In terms of both SEO and traffic, publishing a quarterly or bi-monthly press release on your site is only somewhat effective. For instance, it’s a great way to keep your clients updated. However, having a blog that you can freely update with fresh posts to engage your readers is paramount to your goals. This is a great opportunity for you to further your SEO primary keywords as well.
Now, when it comes to blogging and SEO techniques, a good time line is a priority in order to maintain the balance between great content for your readers and fresh content for search engines. If you’re blogging on a regular basis using optimized content, you’ll see a marked difference between high traffic and no traffic. The one issue here I’ve seen, however, is that often companies will become preoccupied with their blog schedule, posting crap if they don’t have the time to really write a post, as long as there IS a post.
People, this is a no-go. Your readers will start questioning your sanity, or worse, wonder why they ever started reading your blog in the first place. Rather than rush around, wondering what you can do to get more traffic to your blog, VALUE your readers. They’re Connections, relationships (however small or large) – out of the millions of sites on the Net, these wonderful people have chosen YOUR blog to read.
That says something big, and shouldn’t be devalued or wasted on empty content. As well, this is one of the reasons why we say don’t ruin great content with keyword stuffing. If the keywords don’t fall naturally into the content – if you have to force your SEO – you’re doing the readers a disservice.
So – build your SEO campaign. Write to your heart’s content. Use those precious keywords… but always remember the reader and Connections you can make with them.
For the past twenty years Gabriella has held positions as a consultant, web developer and creative director until she decided it was time to open Level 343, an SEO and copywriting company. She fancies herself an Italian rocker, rebel and SEO geek. She loves singing in the shower and keeps a notepad next to her bed.