Let's get this out of the way right from the start. SEO cannot be COMPLETELY automated and stay legitimately white-hat. HOWEVER, just because it cannot be completely automated, doesn't mean that many of the processes cannot be helped along by the use of streamlined, automated tools.

Tools are an SEO's best friend. Tools enable us to utilize a machine's ability to quickly gather and process information. What we do with that information is where the automation process stops, and our intelligence takes over.

Many great tools exist on the market today, and I'm personally aware of some kick-ass tools that are going to be released in the future (which I'll be sure to let you know about).

Any time I get a chance to test tools, I try to let you know what I think of them. Today's report is all about a brand new toolset from Hamlet Batista called RankSense.

I've been testing it for a couple of months and I like it a lot. I have had a few issues with it sometimes not working well under Windows Vista, but I don't know if that's a problem with just my machine or not. In any case, I sometimes have issues with buttons not "pressing", and I have to back up and come back to that spot and press again. I also sometimes have issues with it freezing up. But again, those might not have as much to do with RankSense as it does with my computer and/or my lousy satellite Internet connection.

Now, although I could tell you all about its features, your best bet is to head on over to the site and check out the overview, and download the trial version for yourself to see how useful this suite of tools might be for you, but I think you'll like it. Anything I'd say would just be a rehash of what they've already outlined for you on the overview page. In the meantime, heere are a couple of screenshots to give you an idea of what it looks like.

ranksense main screen

ranksense help tips

As you can see, the interface is slick and well-organized, and do you see that help screen? Those tips are available at every step of the wizard process in Smart Mode, so everyone can move through each step quickly and easily. Of course, there's also a Classic Mode, which lets you jump amongst the tools quickly, without any intervening help screens or wizards. I recommend starting out in Smart Mode, and then switch to Classic Mode once you're familiar with the interface (which won't take long as it is simple and straightforward).

So check it out, download the trial, and take it for a test drive. Let me know what you think of it.