Comments on: SEO’s Unite! our future depends on it! http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html Canada's Search and Social Media Authority Thu, 21 Aug 2008 20:07:42 +0000 http://wordpress.org/?v=2.2.3 By: theGypsy http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1004 theGypsy Sat, 16 Feb 2008 20:30:26 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1004 Happy holidays to you too. and a belated Christmas wishes.. Happy holidays to you too. and a belated Christmas wishes..

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1003 Jennifer Osborne Sat, 16 Feb 2008 00:39:17 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1003 SEO Catfish, you make a good point about certification. I didn't know SEMPO offered it. But I do feel that as SEO matures up the product life cycle, certification is coming whether we like it or not. If that's the case, I'd like it to be on my terms not someone else's. Jeffrey, you are right I do have a typo - please excuse and thank you! SEO Catfish, you make a good point about certification. I didn’t know SEMPO offered it. But I do feel that as SEO matures up the product life cycle, certification is coming whether we like it or not. If that’s the case, I’d like it to be on my terms not someone else’s.

Jeffrey, you are right I do have a typo - please excuse and thank you!

]]> By: Jeffrey Henderson http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1002 Jeffrey Henderson Fri, 15 Feb 2008 18:56:15 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1002 Thanks for the great post! There's one thing you may want to fix thought: Measurable ROI that companies are currently experiencing with Search, is going to way heavy on their decisions. Much heavier than traditional marketing metrics of Impressions and Branding. I think you mean "weigh heavily". Once again, great post! Thanks for the great post! There’s one thing you may want to fix thought:

Measurable ROI that companies are currently experiencing with Search, is going to way heavy on their decisions. Much heavier than traditional marketing metrics of Impressions and Branding.

I think you mean “weigh heavily”.

Once again, great post!

]]> By: SEO Catfish http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1001 SEO Catfish Thu, 14 Feb 2008 22:23:36 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1001 I think the biggest reasons that SEO will continue to grow despite the recession is that 1) the huge marketing budgets of thousands and thousands of large companies are not yet as focused online as they are offline (print media, tv, etc). As this shift continues to take place as it is currently doing, SEO will grow. And 2) search provides a much more trackable ROI than traditional media advertising. And for as many people that want the barriers to entry that you allude to, there are just as many in this industry that don't. So I don't see that changing anytime soon. How many SEOs know that SEMPO offers a "certification"? And how many clients really care if you have it? It's more important to have a proven track record of success for similarly positioned companies. I think the biggest reasons that SEO will continue to grow despite the recession is that 1) the huge marketing budgets of thousands and thousands of large companies are not yet as focused online as they are offline (print media, tv, etc). As this shift continues to take place as it is currently doing, SEO will grow. And 2) search provides a much more trackable ROI than traditional media advertising. And for as many people that want the barriers to entry that you allude to, there are just as many in this industry that don’t. So I don’t see that changing anytime soon. How many SEOs know that SEMPO offers a “certification”? And how many clients really care if you have it? It’s more important to have a proven track record of success for similarly positioned companies.

]]> By: Stop Waiting for SEO Heroes and Make Great Stuff | Scott Clark - Finding the Sweet Spot http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1000 Stop Waiting for SEO Heroes and Make Great Stuff | Scott Clark - Finding the Sweet Spot Thu, 14 Feb 2008 20:30:31 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-1000 [...] not be expected to make crappy stuff work. The economy points to a trend where more ad dollars will be spent on SEO - and where the money goes, so will agencies and snake oil salespeople - wearing blue capes, [...] […] not be expected to make crappy stuff work. The economy points to a trend where more ad dollars will be spent on SEO - and where the money goes, so will agencies and snake oil salespeople - wearing blue capes, […]

]]> By: Jeffrey L. Smith http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-999 Jeffrey L. Smith Thu, 14 Feb 2008 20:05:02 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-999 I am with Nick on this one... We have seen a dramatic increase in leads from business both small and corporate who are looking toward leveraging online branding and search. Maybe based on their assessment of declining sales they are coming to terms with the sliding slope and are trying to dig in and anchor their firms for the uncertain future that is in our midst. I am with Nick on this one…

We have seen a dramatic increase in leads from business both small and corporate who are looking toward leveraging online branding and search. Maybe based on their assessment of declining sales they are coming to terms with the sliding slope and are trying to dig in and anchor their firms for the uncertain future that is in our midst.

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-998 Jennifer Osborne Thu, 14 Feb 2008 18:58:12 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-998 Hi Kim, Unfortunately when management is told to reduce FTP's and the work still has to get done, there's no choice but to outsource. I totally agree, these situations are sad for everyone involved. I really appreciate your point of view. Leave it to Kim to take my cold, economic analysis and remind me that FTP's are people. :) Hi Kim, Unfortunately when management is told to reduce FTP’s and the work still has to get done, there’s no choice but to outsource. I totally agree, these situations are sad for everyone involved.

I really appreciate your point of view. Leave it to Kim to take my cold, economic analysis and remind me that FTP’s are people. :)

]]> By: spostareduro http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-997 spostareduro Thu, 14 Feb 2008 16:58:02 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-997 Sorry, a lot of misspelling!.. I meant to say "for his living room, where it never should have left to begin with" Sorry, a lot of misspelling!..
I meant to say “for his living room, where it never should have left to begin with”

]]> By: spostareduro http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-996 spostareduro Thu, 14 Feb 2008 16:54:24 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-996 "The in-house SEO’s role will change from being the guy to “do” the work; to being the guy to “manage” the work (or the relationship with the outside vendors)..." I'd hate to think of the day that this happens. There will a lot of people that will be under the hand of someone else that is doing everyone's thinking? So, in the mean time.. opportunity for actual expansion and growth of the search processes as they evolve and change will belong to the guy that goes 'in-house' for his daily grind, but has to save his actual research and in his living room where in never should have left to begin with..while each days progress is being dictated by management? Maybe I'm misunderstanding? “The in-house SEO’s role will change from being the guy to “do” the work; to being the guy to “manage” the work (or the relationship with the outside vendors)…”

I’d hate to think of the day that this happens. There will a lot of people that will be under the hand of someone else that is doing everyone’s thinking?

So, in the mean time.. opportunity for actual expansion and growth of the search processes as they evolve and change will belong to the guy that goes ‘in-house’ for his daily grind, but has to save his actual research and in his living room where in never should have left to begin with..while each days progress is being dictated by management?

Maybe I’m misunderstanding?

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-995 Jennifer Osborne Wed, 13 Feb 2008 22:17:21 +0000 http://www.searchenginepeople.com/blog/seos-unite-our-future-depends-on-it.html#comment-995 Thanks so much Dev, I really appreciate it! Nick, recent increases may have something to do with all those great blog posts too?? Internet Marketing Joy - thank you! Thanks so much Dev, I really appreciate it!

Nick, recent increases may have something to do with all those great blog posts too??

Internet Marketing Joy - thank you!

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