Feeling cluttered and overwhelmed is a natural occurrence in the world of social media and SEO. Up until now we were able to keep the two industries fairly separate. That all ended when Google and Bing confirmed social networkings role in search engine results. There has never been a bigger need for organization, so its time for a little online holiday cleaning.
Here are three desktop applications that will help to get you back on track.
Personal Social Networking
Seesmic is one of the best options if you are trying to organize your social network. You can mix and match 50 of your favorite services including; Facebook, Linkedin, Twitter, Google Buzz, and Foursquare. This is one of the largest collections available through a desktop application.
Seesmic even helps in organizing non social networking feeds. Outside websites can now integrate to allow for greater functionality. This currently includes salesforce.com as well as Google reader. EBay will be a part of the Seesmic team shortly to incorporate a running feed of items youre bidding on. If you need a one stop shop focused on social networking, Seesmic is a great place to start.
Total Online Presence
If your clutter has expanded past social networking you may want to look into Digsby. This service organizes all areas of your online life. Along with the major social networks (Facebook, Twitter, MySpace and LinkedIn) you will also be able to organize multiple instant messaging accounts. This means no more bouncing back and forth between platforms depending on who youre talking with. It even includes the option to merge contacts to avoid duplicates showing up in your list of friends.
Digsby includes the ability to send SMS messages directly from your desktop. It also acts as a hub for multiple email accounts (Hotmail, Gmail, Yahoo Mail, AOL/AIM Mail, IMAP, and POP.) This is a huge plus for anyone with separate work and personal emails. Combining your social media, SMS, instant messages, and emails will save a countless amount of time.
Business and Blogging
If youre running a blog or business Hootsuite is an invaluable tool. Hootsuites allows for multiple Facebook and Twitter accounts to be linked to the same place. This solves the frustrating problem of constantly logging in and out of different accounts.
For the blogging world it gives you the ability to view, manage, schedule, and post directly to your blog. It is currently limited to only WordPress blogs, but I wouldnt be surprised if other blogging platforms were soon to follow.
In order to better track your networking success Hootsuite comes with built in analytics. This gives you the opportunity to see what messages create higher click-through rates. Finally, each profile is built for seamless team integration. That way multiple bloggers or coworkers can be working on the same project simultaneously. When it comes to a business solution to social networking, its hard to beat Hootsuite.