Michael "Graywolf" Gray suggests that alhtough the road to using tags on your web site isn't devoid of pitfalls and some gotcha's, their usage does open up some advanced strategies .

  • By using tags you can provide a more granular way to break down the content on your website.
  • This break down can provide alternate navigation paths to your content for both humans and search engines.
  • This break down becomes more useful to humans if you link words/tags within the main body of the content.
  • This break down is extremely effective for serving very targeted advertising or affiliate links.
  • Care should be taken to minimize duplicate content and duplicate/similar tags

How to Use Tags on Your Blog or Website [Graywolf]