Comments on: The Business Strategy That Wins For International SEO http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html Canada's Search and Social Media Authority Sat, 13 Mar 2010 20:36:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Weekly SEO Round Up | Sam Hamilton http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-10123 Weekly SEO Round Up | Sam Hamilton Sun, 16 Aug 2009 10:32:38 +0000 http://www.searchenginepeople.com/?p=3974#comment-10123 [...] http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html [...] [...] http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html [...]

]]> By: Kamal Patel http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9716 Kamal Patel Tue, 21 Jul 2009 07:32:12 +0000 http://www.searchenginepeople.com/?p=3974#comment-9716 Thanks Tom for sharing this info.... must needed information sharing for professional SEO.... Regards, Kamal Patel (SEO Expert India) Thanks Tom
for sharing this info….
must needed information sharing for professional SEO….
Regards,
Kamal Patel (SEO Expert India)

]]> By: Top 10 items in SEO and SEM for the week of July 13-19 | Rockin' SEO Blog - SEO Tools http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9712 Top 10 items in SEO and SEM for the week of July 13-19 | Rockin' SEO Blog - SEO Tools Tue, 21 Jul 2009 06:15:34 +0000 http://www.searchenginepeople.com/?p=3974#comment-9712 [...] Business strategy that you should have for international SEO In connection with the blog that was discussed previously, this article tackles certain business strategies that you can undertake if you want to break into international SEO. This article also tackles geotargetting wherein you specify which areas your SEO campaign will be visible in. Geotargetting is extremely helpful especially if you have a certain market for your products or services. [...] [...] Business strategy that you should have for international SEO In connection with the blog that was discussed previously, this article tackles certain business strategies that you can undertake if you want to break into international SEO. This article also tackles geotargetting wherein you specify which areas your SEO campaign will be visible in. Geotargetting is extremely helpful especially if you have a certain market for your products or services. [...]

]]> By: SEO Mumbai http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9694 SEO Mumbai Mon, 20 Jul 2009 07:29:38 +0000 http://www.searchenginepeople.com/?p=3974#comment-9694 Thanks for sharing informative seo strategy, specially how to create sub folder for every country and listed on Google webmaster. Thanks for sharing informative seo strategy, specially how to create sub folder for every country and listed on Google webmaster.

]]> By: Tom http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9550 Tom Thu, 09 Jul 2009 08:09:31 +0000 http://www.searchenginepeople.com/?p=3974#comment-9550 @Will - take a look at the proxy caching solution I linked to. That can make the installation a lot cheaper. Measuring impact of these kinds of changes is very difficult - how do you quantify the benefit to having a UK server when you're already on a .co.uk domain and ranking well in the UK? It's hard. But I know we've seen good results from it and I know other SEOs have too. I think it's certainly worth considering. @Will – take a look at the proxy caching solution I linked to. That can make the installation a lot cheaper.

Measuring impact of these kinds of changes is very difficult – how do you quantify the benefit to having a UK server when you're already on a .co.uk domain and ranking well in the UK? It's hard. But I know we've seen good results from it and I know other SEOs have too. I think it's certainly worth considering.

]]> By: Will - Arena Flowers http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9530 Will - Arena Flowers Wed, 08 Jul 2009 06:52:23 +0000 http://www.searchenginepeople.com/?p=3974#comment-9530 Ref comment from @whyprojectsfail and from Tom in the main post I've remember something else. Our UK & intenational sites are all built as an integrated app. IE it serves all our different sites from co-located servers. We could split it and host bits all on local IP addresses but it would be a load of work and would be highly inefficient ref duplication of server costs, support etc. We just didn't see the point, esp if using the correct TLD and other measures would mean that search engines could work out where the site was supposed to be well enough. I know from my time at eBay that all servers were located in San Jose CA and not in each country they had a site in. They did have other server farms on the other side of the world, but that's to do with redundancy and loading speed etc for users on different sides of the world, not IP addresses. I know eBay didn't used to care much about SEO, but they still did pretty well. Still, they do get rather a lot of inbound links. Be interested in any further thoughts on the point though: efficient and cost effective web architecture vs local IP address but multiple servers and complex tech set up. Ref comment from @whyprojectsfail and from Tom in the main post I've remember something else.

Our UK & intenational sites are all built as an integrated app. IE it serves all our different sites from co-located servers. We could split it and host bits all on local IP addresses but it would be a load of work and would be highly inefficient ref duplication of server costs, support etc. We just didn't see the point, esp if using the correct TLD and other measures would mean that search engines could work out where the site was supposed to be well enough.

I know from my time at eBay that all servers were located in San Jose CA and not in each country they had a site in. They did have other server farms on the other side of the world, but that's to do with redundancy and loading speed etc for users on different sides of the world, not IP addresses. I know eBay didn't used to care much about SEO, but they still did pretty well. Still, they do get rather a lot of inbound links.

Be interested in any further thoughts on the point though: efficient and cost effective web architecture vs local IP address but multiple servers and complex tech set up.

]]> By: SearchCap: The Day In Search, July 7, 2009 http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9523 SearchCap: The Day In Search, July 7, 2009 Tue, 07 Jul 2009 20:57:50 +0000 http://www.searchenginepeople.com/?p=3974#comment-9523 [...] The Business Strategy That Wins For International SEO, Search Engine People [...] [...] The Business Strategy That Wins For International SEO, Search Engine People [...]

]]> By: Cathy from How To Make Money Fast Online http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9519 Cathy from How To Make Money Fast Online Tue, 07 Jul 2009 15:29:45 +0000 http://www.searchenginepeople.com/?p=3974#comment-9519 I found this post very informative and helpful in targeting a specific country in promoting a particular kind of business. This is a good international seo strategy to follow. I found this post very informative and helpful in targeting a specific country in promoting a particular kind of business. This is a good international seo strategy to follow.

]]> By: stuartpturner http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9517 stuartpturner Tue, 07 Jul 2009 13:40:46 +0000 http://www.searchenginepeople.com/?p=3974#comment-9517 Hey Tom, Excellent post! I've never done any international multi language SEO but I shall file this one away for when that special days comes. Plus anything with a monkey/gorilla in it is a winner for me ;) Hey Tom,

Excellent post! I've never done any international multi language SEO but I shall file this one away for when that special days comes.

Plus anything with a monkey/gorilla in it is a winner for me ;)

]]> By: Why projects fail http://www.searchenginepeople.com/blog/the-business-strategy-that-wins-for-international-seo.html#comment-9514 Why projects fail Tue, 07 Jul 2009 09:52:34 +0000 http://www.searchenginepeople.com/?p=3974#comment-9514 Interesting post. We use multiple domains for international business in each country and the sites are hosted in the relevant country. Interesting post. We use multiple domains for international business in each country and the sites are hosted in the relevant country.

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