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	<title>Comments on: The Role of Search in Advertising</title>
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	<description>Canada's Search and Social Media Authority</description>
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		<title>By: Should Startups Invest Heavily in SEO? &#124; Search Engine People &#124; Toronto</title>
		<link>http://www.searchenginepeople.com/blog/the-role-of-search-in-advertising.html#comment-74037</link>
		<dc:creator>Should Startups Invest Heavily in SEO? &#124; Search Engine People &#124; Toronto</dc:creator>
		<pubDate>Wed, 04 May 2011 18:11:53 +0000</pubDate>
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		<description>[...] Directive Media: Search on the other hand is a form of directive media, meaning the ads/results are user initiated. Think about it &#8230; you only search for something when you know it exists. By definition this means that if something is revolutionary, most can&#039;t search for it because they don&#039;t yet know it exists. I wrote a more in depth post about the differences at &quot;The Role of Search in Advertising&quot;. [...]</description>
		<content:encoded><![CDATA[<p>[...] Directive Media: Search on the other hand is a form of directive media, meaning the ads/results are user initiated. Think about it &#8230; you only search for something when you know it exists. By definition this means that if something is revolutionary, most can&#039;t search for it because they don&#039;t yet know it exists. I wrote a more in depth post about the differences at &quot;The Role of Search in Advertising&quot;. [...]</p>
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		<title>By: Wyszukiwarki i branding &#8212; coraz mniej kontroli nad własną marką &#171; SprawnyMarketing.pl</title>
		<link>http://www.searchenginepeople.com/blog/the-role-of-search-in-advertising.html#comment-200</link>
		<dc:creator>Wyszukiwarki i branding &#8212; coraz mniej kontroli nad własną marką &#171; SprawnyMarketing.pl</dc:creator>
		<pubDate>Wed, 09 Apr 2008 18:41:52 +0000</pubDate>
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		<description>[...] The Role of Search in Advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] The Role of Search in Advertising [...]</p>
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