The Twitter Report reports on events and conferences as they have happened according to Twitter.
Today it's Online Media Boot Camp.
Obviously the conference is heavily tweeted. For ConversationAge Valeria Mantoni reports that the massive tweeting by the attendees is confirmation of the true value of good content; it causes people to share it.
Social Media Planning
Social media plans should basically be build around the SMART principle. Measurable and time-based so you can judge its effectiveness and chart results. #
BUT ... people in your organisation might not like to have a plan. A plan holds them accountable.
If the the plan doesn't work -- tweak and try again. #
Social Media Strategy
If you aren't the community itself, make sure you are in the community #
Share what you have with the community; see if you can trickle down deals, etc. #
At the same time, when you make "stuff", produce content, contribute, ensure that it's seen and recognized in your community # but don't just push content or you risk missing your target's social media behaviour #
Combined the acts of making something ("content") and sharing it creates a cycle, builds community #
And when building community, don't forget that making money of the people, making money of the crowd, is their desire; it's what you can help make happen but it's not what makes the community #
Does the blog or the community come first? Depends. It's a case of doing your homework, checking it out #
Social Media Interaction
Addressing those that oppose you is good. Even if it doesn't convince them, the very act serves to demonstrate to others that you are responding, that you are engaged #
You, like everyone else, have a voice and that voice can be recognized. People pick up changes in that voice. Keep that in mind when thinking about engaging a ghost writer #
Social Media Tools
Most social media tools are free. That said, your time isn't #
RSS is a great tool. Not only is it spam-free, engaged and brand extending -- it's measurable #
A press release can be a social media tool if you integrate it from the ground up. They need to be on target, relevant and with sharing built in #
The Twitter Report was compiled with the aid of tweets by:
- Beth Harte, Harte Marketing & Communications
- Mack Collier, The Viral Garden
- Liana 'Li' Evans, Search Marketing Gurus
- Anne Buchanan, Philadelphia Public Relations agency
- Sarah Weddle, Buchanan PR Agency
- Mark L. Eldridge, "The Obvious Expert"
- Bruce Carlson, Small Business Online Marketing Solutions
- Barbara Murphy, Running With The Fish
- Stefano Maggi, Digital Ingredients
- Valeria Maltoni, Conversation Agent