Comments on: Top 5 Marketing Mistakes to Avoid when Optimizing a Website http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html Canada's Search and Social Media Authority Tue, 14 Feb 2012 08:57:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Link Love-Links Round Up No.3 | Work From Home Business Blog http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-3933 Link Love-Links Round Up No.3 | Work From Home Business Blog Sun, 28 Sep 2008 09:43:04 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-3933 [...] Most of us think of SEO only from the technical aspect without so much as consider its Marketing requirements. Well that’s just what Jennifer Osborne from SearchEnginePeople.com tells us sharing her Top 5 Marketing Mistakes to Avoid when Optimizing a Website. [...] [...] Most of us think of SEO only from the technical aspect without so much as consider its Marketing requirements. Well that's just what Jennifer Osborne from SearchEnginePeople.com tells us sharing her Top 5 Marketing Mistakes to Avoid when Optimizing a Website. [...]

]]> By: Team Reading List 12.20.07 » (EMP) E-Marketing Performance http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-2603 Team Reading List 12.20.07 » (EMP) E-Marketing Performance Thu, 17 Jul 2008 22:37:57 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-2603 [...] Top 5 Marketing Mistakes to Avoid when Optimizing [...] [...] Top 5 Marketing Mistakes to Avoid when Optimizing [...]

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-424 Jennifer Osborne Fri, 21 Dec 2007 15:48:03 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-424 Wayne, thanks for the feedback, some excellent thoughts. Maria, I agree. I think you're right, David, thanks for not being too picky, I was trying to keep it really simple :) Wayne, thanks for the feedback, some excellent thoughts.

Maria, I agree. I think you're right,

David, thanks for not being too picky, I was trying to keep it really simple :)

]]> By: Wayne Smallman http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-425 Wayne Smallman Thu, 20 Dec 2007 23:50:26 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-425 Hi Jennifer, a good SEO primer. The issue of brand intrusion is one of a misunderstanding on the part the marketing department web designers are most likely dealing. If the corporate guidelines dictate such things as company name first, let them do that on the home page and nowhere else. Then the keyword damage is limited. Ironically, there's a better chance of landing a Sitelink from Google by doing this. Additionally, set up some landing pages and run some split testing to demonstrate which page performs best — one with title leading with company name and one with company name after keywords. SEO is often one of gradual education, with successive failures being a pretty good motivator that often encourages companies to listen to the people they're paying to help them! Hi Jennifer, a good SEO primer.

The issue of brand intrusion is one of a misunderstanding on the part the marketing department web designers are most likely dealing.

If the corporate guidelines dictate such things as company name first, let them do that on the home page and nowhere else. Then the keyword damage is limited.

Ironically, there's a better chance of landing a Sitelink from Google by doing this.

Additionally, set up some landing pages and run some split testing to demonstrate which page performs best — one with title leading with company name and one with company name after keywords.

SEO is often one of gradual education, with successive failures being a pretty good motivator that often encourages companies to listen to the people they're paying to help them!

]]> By: MariaSeo http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-426 MariaSeo Thu, 20 Dec 2007 19:16:49 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-426 Sometimes companies need to put their brands first on titiles for reputation management purposes. That could be one explanation. I totally agree with you on the importance of Marketing actions on SEO strategies! Sometimes companies need to put their brands first on titiles for reputation management purposes. That could be one explanation.
I totally agree with you on the importance of Marketing actions on SEO strategies!

]]> By: David Rosam http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-427 David Rosam Thu, 20 Dec 2007 18:28:58 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-427 I may not agree with you on every point here, but that's being picky. I do agree with you 110% that SEO is about marketing and people. The technical stuff is really there to enable the communication. I may not agree with you on every point here, but that's being picky.

I do agree with you 110% that SEO is about marketing and people. The technical stuff is really there to enable the communication.

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 12.20.07 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-428 (EMP) E-Marketing Performance » : » Team Reading List 12.20.07 Thu, 20 Dec 2007 18:23:15 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-428 [...] Top 5 Marketing Mistakes to Avoid when Optimizing [...] [...] Top 5 Marketing Mistakes to Avoid when Optimizing [...]

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-429 Jennifer Osborne Wed, 19 Dec 2007 22:48:09 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-429 thanks Suzanne, I really appreciate it! If you're not too full of Christmas turkey next Wed I'm going to be writing about other uses you may not have thought of for Stumbleupon...It's not just social media! thanks Suzanne, I really appreciate it! If you're not too full of Christmas turkey next Wed I'm going to be writing about other uses you may not have thought of for Stumbleupon…It's not just social media!

]]> By: Suzanne http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-430 Suzanne Wed, 19 Dec 2007 18:17:06 +0000 http://www.searchenginepeople.com/blog/top-5-marketing-mistakes-to-avoid-when-optimizing-a-website.html#comment-430 Great tips, thanks, I like the way you explained it with the Pepsi example. Look forward to more such tips on your blog. Great tips, thanks, I like the way you explained it with the Pepsi example. Look forward to more such tips on your blog.

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