According to real-time measured feedback from a select group of TV viewers by USA Today's Ad Meter, these are this millennium's top ranked Super Bowl commercials.

Super Bowl XXXIV (2000) : Budweiser

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Product: Beer
Avg. Ad Slot: $2 million / 30 seconds
   
US Viewers: 88,465,000
Rating (game): 43.3
   

Super Bowl XXXV (2001) : Bud Light

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Product: Beer
Avg. Ad Slot: $2.2 million / 30 seconds
   
US Viewers: 84,335,000
Rating (game): 40.4
   

Super Bowl XXXVI (2002) : Bud Light

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Product: Beer
Avg. Ad Slot: $2.2 million / 30 seconds
   
US Viewers: 86,801,000
Rating (game): 40.4
   

Super Bowl XXXVII (2003) : Budweiser

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Product: Beer
Avg. Ad Slot: $2.2 million / 30 seconds
   
US Viewers: 88,637,000
Rating (game): 40.7
   

Super Bowl XXXVIII (2004) : Bud Light

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Product: Beer
Avg. Ad Slot: $2,302,200 / 30 seconds
   
US Viewers: 89,795,000
Rating (game): 41.4
   

Super Bowl XXXIX (2005) : Bud Light

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Product: Beer
Avg. Ad Slot: $2.4 million / 30 seconds
   
US Viewers: 86,072,000
Rating (game): 41.1
   

Super Bowl XL (2006) : Bud Light

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Product: Beer
Avg. Ad Slot: $2.5 million / 30 seconds
   
US Viewers: 90,745,000
Rating (game): 41.6
   

Super Bowl XLI (2007) : Budweiser

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Product: Beer
Avg. Ad Slot: $2,385,365 / 30 seconds
   
US Viewers: 93,184,000
Rating (game): 42.6
   

Super Bowl XLII (2008) : Budweiser

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Product: Beer
Avg. Ad Slot: $2,699,963 / 30 seconds
   
US Viewers: 97,448,000
Rating (game): 43.1
   

Super Bowl XLIII  (2009) : Doritos

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Product: Beer
Avg. Ad Slot: $3 million / 30 seconds
   
US Viewers: 98,732,000
Rating (game): 42.0
   
Note: - Highest $/30 sec ad slot price
- Cheapest super bowl commercial ever. Total cost: $2000

Super Bowl XLIV (2010) : Snickers

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Product: Beer
Avg. Ad Slot: $2.8 million / 30 seconds
   
US Viewers: 106,476,000
Rating (game): 45.0
   
Note: - Most-watched program of all time
- Highest Super Bowl rating this millennium (highest Super Bowl all time is 1982 with 49.1)

3 Take-aways From 10 Super Bowl Ads

  1. Quit whatever you're doing and start selling beer
  2. $2000 is the new million
  3. There are two safe zones: humor and animal cuteness induced emotions. Anything else is off.

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