The 10 Top Ranked Super Bowl Ads This Millennium
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According to real-time measured feedback from a select group of TV viewers by USA Today's Ad Meter, these are this millennium's top ranked Super Bowl commercials.
Super Bowl XXXIV (2000) : Budweiser
| Product: | Beer |
| Avg. Ad Slot: | $2 million / 30 seconds |
| US Viewers: | 88,465,000 |
| Rating (game): | 43.3 |
Super Bowl XXXV (2001) : Bud Light
| Product: | Beer |
| Avg. Ad Slot: | $2.2 million / 30 seconds |
| US Viewers: | 84,335,000 |
| Rating (game): | 40.4 |
Super Bowl XXXVI (2002) : Bud Light
| Product: | Beer |
| Avg. Ad Slot: | $2.2 million / 30 seconds |
| US Viewers: | 86,801,000 |
| Rating (game): | 40.4 |
Super Bowl XXXVII (2003) : Budweiser
| Product: | Beer |
| Avg. Ad Slot: | $2.2 million / 30 seconds |
| US Viewers: | 88,637,000 |
| Rating (game): | 40.7 |
Super Bowl XXXVIII (2004) : Bud Light
| Product: | Beer |
| Avg. Ad Slot: | $2,302,200 / 30 seconds |
| US Viewers: | 89,795,000 |
| Rating (game): | 41.4 |
Super Bowl XXXIX (2005) : Bud Light
| Product: | Beer |
| Avg. Ad Slot: | $2.4 million / 30 seconds |
| US Viewers: | 86,072,000 |
| Rating (game): | 41.1 |
Super Bowl XL (2006) : Bud Light
| Product: | Beer |
| Avg. Ad Slot: | $2.5 million / 30 seconds |
| US Viewers: | 90,745,000 |
| Rating (game): | 41.6 |
Super Bowl XLI (2007) : Budweiser
| Product: | Beer |
| Avg. Ad Slot: | $2,385,365 / 30 seconds |
| US Viewers: | 93,184,000 |
| Rating (game): | 42.6 |
Super Bowl XLII (2008) : Budweiser
| Product: | Beer |
| Avg. Ad Slot: | $2,699,963 / 30 seconds |
| US Viewers: | 97,448,000 |
| Rating (game): | 43.1 |
Super Bowl XLIII (2009) : Doritos
| Product: | Beer |
| Avg. Ad Slot: | $3 million / 30 seconds |
| US Viewers: | 98,732,000 |
| Rating (game): | 42.0 |
| Note: | - Highest $/30 sec ad slot price - Cheapest super bowl commercial ever. Total cost: $2000 |
Super Bowl XLIV (2010) : Snickers
| Product: | Beer |
| Avg. Ad Slot: | $2.8 million / 30 seconds |
| US Viewers: | 106,476,000 |
| Rating (game): | 45.0 |
| Note: | - Most-watched program of all time - Highest Super Bowl rating this millennium (highest Super Bowl all time is 1982 with 49.1) |
3 Take-aways From 10 Super Bowl Ads
- Quit whatever you're doing and start selling beer
- $2000 is the new million
- There are two safe zones: humor and animal cuteness induced emotions. Anything else is off.
Got favorites?
Written by Ruud Hein
My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.
People who know me know I love coffee.
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