Using Old Media to Enhance Social Media

by Jordan Kasteler November 30th, 2009 

Who says traditional advertising is dying? It's not! People are using it to promote their online advertising! More and more frequently ads are popping up on billboards, shopping bags, TV, newspapers, magazines, etc to promote company's social media account on Facebook, Twitter, or even online review sites like Yelp.

It's a good way for businesses to encourage their brand advocates to join the business online and help enhance the brand there as well. It's also a good way to reach an audience that might not normally find you online. For example, businesses might be able to encourage their older demographic of 50+ year-old consumers to actually follow their brand online which normally wouldn't do so without discovering the call-to-action in some form of traditional media.

Here's an example of a town that took the look and feel of a Facebook ad and made it into a billboard ad to invite people to join their chamber online.

Tweet Street

@little_break Twitter Newspaper Ad

Ashton Kutcher Billboard Ad

Katie Couric @katiecouric TV Ad

So the question is: "Can social media save traditional advertising?" No. But it's amusing to see these lines blurred and to see social media aid in the profit of offline advertising a bit.

Jordan Kasteler

Jordan Kasteler is the SVP of Content Development and Managing Partner at BlueGlass, an industry leader in search engine optimization and social media marketing.

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4 Responses to “Using Old Media to Enhance Social Media”

  1. Kind of crazy. Reminds me of Jim Cramer at the end of Cable Guy – are you really my buddy?

    Everybody's hard up for friends.

  2. Ruud Hein says:

    Had to take a moment to let you know I always enjoy your comments :) Thanks for adding them and being engaging.

  3. These are excellent examples of "Social Media" going mainstream. One clue an online activity is gaining speed and deeper integration in the social fabric of our lives is seeing it used in offline adverising. In the past both email and website addresses saw the same sort of use in offline ads as they became mainstreamed.

  4. Chethan says:

    This is Great! Using Tshirts to Promote Twitter Profiles and getting followers is also a Nice Idea!

    Nice article, But Here, in India, The News Channels like NDTV ask us to tweet to @ndtv for any feedbacks and discussions!
    .-= Chethan recently posted: How to Add/Enable Extensions in Google Chrome: A Step by Step Guide =-.