Comments on: Using Social Media to Build Authority http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html Canada's Search and Social Media Authority Thu, 07 Aug 2008 21:10:35 +0000 http://wordpress.org/?v=2.2.3 By: Singapore SEO http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-2733 Singapore SEO Tue, 29 Jul 2008 05:37:27 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-2733 You have summed up the power of social media in a very nice way. However, many business has not realized the potential of social media and this is our job to educate them on this part. You have summed up the power of social media in a very nice way. However, many business has not realized the potential of social media and this is our job to educate them on this part.

]]> By: Tom Lindstrom http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1217 Tom Lindstrom Fri, 25 Apr 2008 11:25:34 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1217 Very good topic! Social bookmarking is beneficial to your online home business because the traffic that is generated is viral.I use this marketing strategy a lot nowadays. Very good topic! Social bookmarking is beneficial to your online home business because the traffic that is generated is viral.I use this marketing strategy a lot nowadays.

]]> By: Link Love - Friday 03/07/2008 — SEO Zeitgeist http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1213 Link Love - Friday 03/07/2008 — SEO Zeitgeist Mon, 17 Mar 2008 04:59:29 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1213 [...] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an [...] […] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an […]

]]> By: Jeff Quipp http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1214 Jeff Quipp Mon, 10 Mar 2008 01:54:56 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1214 @ Edward ... ah yes, I've read that article with some disbelief too. In fact I sat in on a session with Google engineers at SMX West where they answer questions from the audience relating to that specific question. Internal link crafting (we used to call it channeling) has always been important ... nofollow just gives us another option. I couldn't agree more that businesses have to take social media seriously and not lightly. This supports my contention perfectly. It should be utilized to help establish the knowledge of a person/company. Agreed it could go wrong, but without risk there is no reward. This is the company itself must be involved ... only they have the industry knowledge. Thank you again Edward ... continued dialogue helps us all! @ Edward … ah yes, I’ve read that article with some disbelief too. In fact I sat in on a session with Google engineers at SMX West where they answer questions from the audience relating to that specific question. Internal link crafting (we used to call it channeling) has always been important … nofollow just gives us another option.

I couldn’t agree more that businesses have to take social media seriously and not lightly. This supports my contention perfectly. It should be utilized to help establish the knowledge of a person/company. Agreed it could go wrong, but without risk there is no reward. This is the company itself must be involved … only they have the industry knowledge.

Thank you again Edward … continued dialogue helps us all!

]]> By: Edward Beckett http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1215 Edward Beckett Sun, 09 Mar 2008 23:44:19 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1215 Jeff <blockquote>Social media is a great way to stay atop all the happenings in an industry and remain ahead of the curve.</blockquote> I agree completely ... yet for businesses and professionals that depend on their reputations, social media marketing is not something to be taken lightly. Take for instance a case where someone follows the advice of an article that they read on-line, such as the case with Shari Thurow's article ... "<a href="”" rel="nofollow">You'd Be Wise To "NoFollow" This Dubious SEO Advice</a>". In my opinion, she was completely off there ... I don’t want to highjack the thread so I’ll just leave my two cents. For many reasons, that article could very well be, A Career Killer. What if SEO’s takes Shari’s advice and their competition starts to pass them up in the SERPS? The losses could be catastrophic. Who would they have to thank for the loss? It’s almost hard not to chuckle ... Any one that knows even a little bit about SEO, knows that it’s a fairly bad idea to title an article with a negative connotation to your name, in your profession. This is common sense 101, much less reputation management. Hence, a Google search for “Dubious SEO Advice”...comes up to her article, with her name ... She might fare well from a consultation Jeff ... and BTW ... great read Edward Jeff

Social media is a great way to stay atop all the happenings in an industry and remain ahead of the curve.

I agree completely … yet for businesses and professionals that depend on their reputations, social media marketing is not something to be taken lightly.

Take for instance a case where someone follows the advice of an article that they read on-line, such as the case with Shari Thurow’s article … “You’d Be Wise To “NoFollow” This Dubious SEO Advice“.

In my opinion, she was completely off there … I don’t want to highjack the thread so I’ll just leave my two cents. For many reasons, that article could very well be, A Career Killer.

What if SEO’s takes Shari’s advice and their competition starts to pass them up in the SERPS?

The losses could be catastrophic.

Who would they have to thank for the loss? It’s almost hard not to chuckle …

Any one that knows even a little bit about SEO, knows that it’s a fairly bad idea to title an article with a negative connotation to your name, in your profession. This is common sense 101, much less reputation management.

Hence, a Google search for “Dubious SEO Advice”…comes up to her article, with her name …

She might fare well from a consultation Jeff … and BTW … great read

Edward

]]> By: Jeff Quipp http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1216 Jeff Quipp Sun, 09 Mar 2008 17:10:58 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1216 @ Edward ... brilliant! I agree completely, but would like to add that going forward it will become more and more important for businesses themselves to take an active role (ie. build an authoritative presence). Social media is a great way to stay atop all the happenings in an industry and remain ahead of the curve. @ Edward … brilliant! I agree completely, but would like to add that going forward it will become more and more important for businesses themselves to take an active role (ie. build an authoritative presence). Social media is a great way to stay atop all the happenings in an industry and remain ahead of the curve.

]]> By: Jeffrey L. Smith http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1212 Jeffrey L. Smith Sat, 08 Mar 2008 04:17:04 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1212 Love the topic Jeff, just want to chime off and throw in my 2 cents. When dealing with the perception of authority and what the exchange is as a conclusion from social media, what I can say is the benefits for SEO are tremendous (not that that is the objective, rather a side benefit). If conversion is your objective, then it may not at present be your cup of tea, but at the end of the day, the spikes in traffic are calculated as pure link popularity and search engines respond in kind by sending more relevant traffic to your site. If you combine this with other types of link building. We have seen revolutionary leaps and bounds in our rankings ( from the hundreds to the top 20 for competitive phrases) just a result of blogging and social media engagement. This is the kind of traffic that is priceless, as the old saying goes, if a tree falls in the woods, you know the rest. The same applies online, it boils down to exposure and traffic which are the goal and the benefit of authority. Love the topic Jeff, just want to chime off and throw in my 2 cents. When dealing with the perception of authority and what the exchange is as a conclusion from social media, what I can say is the benefits for SEO are tremendous (not that that is the objective, rather a side benefit).

If conversion is your objective, then it may not at present be your cup of tea, but at the end of the day, the spikes in traffic are calculated as pure link popularity and search engines respond in kind by sending more relevant traffic to your site. If you combine this with other types of link building. We have seen revolutionary leaps and bounds in our rankings ( from the hundreds to the top 20 for competitive phrases) just a result of blogging and social media engagement.

This is the kind of traffic that is priceless, as the old saying goes, if a tree falls in the woods, you know the rest. The same applies online, it boils down to exposure and traffic which are the goal and the benefit of authority.

]]> By: Link Love - Friday 03/07/2008 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1211 Link Love - Friday 03/07/2008 Fri, 07 Mar 2008 21:32:11 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1211 [...] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an [...] […] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an […]

]]> By: Link Love - Saturday 03/08/2008 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1210 Link Love - Saturday 03/08/2008 Fri, 07 Mar 2008 21:27:40 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1210 [...] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an [...] […] Jeff comes up with yet another article on social media. In this article he discusses about Using Social Media to Build Authority. A simple yet very important guide that makes you learn the tips to build yourself as an […]

]]> By: Edward Beckett http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1209 Edward Beckett Fri, 07 Mar 2008 19:33:51 +0000 http://www.searchenginepeople.com/blog/using-social-media-to-build-authority.html#comment-1209 Jeff <blockquote> ultimately this is what I meant when I said collaboration</blockquote> I am simply stating that social media traffic is consumer traffic. It's just not targeted or qualified. Jeff

ultimately this is what I meant when I said collaboration

I am simply stating that social media traffic is consumer traffic. It’s just not targeted or qualified.

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