"What information should I include on my website?"
With all of your efforts in positioning your company, creating your brand platform, establishing services and products that will change the world, and selecting a fantastic website designer, that question can leave any entrepreneur scratching their head.
So what crucial information needs to be included on your personal brand's website?
In the real world, each brand has different objectives that affect the information and pages they include on their website.
What may be necessary for one consultant, coach, or author may not be needed on another but there are certain elements that almost every brand needs to include when creating a site that converts traffic into customers.
As you go through, you will note that not all areas may apply to you.
10 Essential Elements for Your Personal Brand Website
- About (information about you and your company)
- Social Proof
- Client portfolio
- Influencers (featured on, reviews, recommendations, etc.)
- Original Content (blog, articles, videos, whitepapers, case studies, etc.)
- Resources (links to cornerstone content, curated content, interactive tools, FAQs, etc.)
- Speaker Information(if applicable)
- One sheet
- Demo reel
- Upcoming events, appearances, etc.
- Booking information
- Professional bio
- Short bio (for author resource box, social media channels, introductions, etc.)
- Company information
- Press releases, recent appearances, etc.
- Press contact information
- Contact Information
- Preferred contact information (email, phone, address, customer support info, etc.)
- Social Media links
- Map (if local business)
- Subscription/Sign-up form
- Legal Information
- Terms and Conditions
- Copyright information
When considering what to include on your website and how you will lay out your framework, take into account the stages of the buyer cycle your customers may be in and what type of information they will be searching for.
Additionally, think about how you can inject your brand's personality and tone into each section, and how that plays into the overall brand experience readers have with your website.
Your Turn. What other essential pages should be included on this list? Share your insights in the comments below.
Kimberly Bordonaro is a brand strategist and the founder of Brandspiration, a blog that uses ridiculously fun lyrical references to explain how everyday entrepreneurs can create their distinctive brands.