Look around your site. Now look around your competitors' sites. What's missing? I'd bet something is missing. What topic hasn't been explored, explained, or expounded upon? Which user question has never been answered? What diagram has never been drawn? What podcast has never been heard? What screencast has never been shared?

Users are looking for something in your niche that they can't find. I guarantee it. Figure out what it is and give it to them. Optimize the page for the appropriate search terms, share and socialize it, and OWN that search.

Be an SEO detective. Find what's missing and be the first to display it. That's linkbait at its finest.

Participating in the Home Based Business Group Writing Project

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1. 14 Home Based Business Articles, Group Writing Project : Making Sales Making Money says:

   February 20, 2008 at 10:35 am

   [...] Whats Missing in Your SEO Campaign by Donna [...]

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